Anyone who grew up in the '80s or early '90s will appreciate the witty humor of this spot from Schweppes in Latin America, in which a bunch of confused-looking millennials get a little history lesson in what life was like back then.
The ad, by Del Campo Saatchi & Saatchi for client Coca-Cola South Latin, sees forty-something men and women explaining what life was like when you had to wait 15 days to see a photo and downloading music meant waiting for the song to come on the radio and then recording it onto a cassette.
Other features of the times; you could lie in the trunks of cars, listen in on the phone extension to your parents' conversations and you had to actually look at a person to know if they "liked" you. And, to help them understand what the internet was like, there's a woman playing a very scratchy violin. Stylishly shot in black and white, the spot was directed by Marcelo Burgos at Rebolucion.
The message of all this is that "hard times" give you character -- and the skills and personality to appreciate the flavors of Schweppes. The ad is aimed at fortysomethings, who, in the words of the agency "respond more to the message 'enjoy life' than 'become a millionaire in a perfume ad. Partly because that was the spirit of their time, and partly because they know by now that the yacht isn't gonna happen.'"