Gisele Is the Modern Chanel Woman in Baz Luhrmann's Latest No. 5 Epic

Not Just a Gatsby-esque Fantasy Woman, She Surfs, Has a Child and Job

Published On
Oct 15, 2014

Editor's Pick

Ten years after Baz Luhrmann directed Nicole Kidman in a Moulin Rouge-inspired ad for Chanel No. 5, the Australian director and iconic fragrance brand have teamed up again, this time with supermodel (and advertising star du jour) Gisele Bundchen. And although there are nods to Luhrmann's "Great Gatsby" in the storyline and Long Island setting, Bundchen plays a thoroughly modern heroine who surfs, models and has a cute daughter.

Set to a slow, sexy rendition of "You're The One That I Want" from "Grease," performed by indie musician Lo-Fang, the film opens with Bundchen surfing (with a Chanel-branded board, naturally). It goes on to show her living in a luxurious modernist Hamptons beach house, seeing her little girl off to school (with a Chanel rucksack), driving over the Queensboro Bridge and going off to her day job of modeling. It's not until the end of the day that she finally meets up with her husband, who left her the note that had her looking so mournful earlier.

According to Vogue, Lurhmann said at a press conference in New York today that the ad reflects Bundchen's own character: "This woman has a child, a real job and then she has this relationship. Gisele is the Chanel woman now."

Bundchen recently has become the face of Under Armour and has also appeared in ads for H&M and Victoria's Secret.


Oct 15, 2014
Brand :
Chanel No. 5
Client :
Chanel No. 5
Concept/Writer/Producer/Director :
Baz Luhrmann
Production Designer :
Catherine Martin
Production Company :
Executive Producer :
Paul Watters
Principal Line Production Company :
Executive Producer/Producer :
Catherine Knapman
Executive Producer/Producer :
Michael Ritchie
Principal Cinematographer :
Mandy Walker
Cinematographer :
Simon Duggan
Editor :
Jonathan Redmond
Post Production/Visual Effects :
The Mill
Visual Effects Supervisor/2D Lead :
Corey Brown
Visual Effects Executive Producer :
Melanie Wickham
Visual Effects Producer :
Jeremy Moore
U.S. Line Production Company :
Biscuit Filmworks
U.S. Line Producer :
Nina Shiffman
Unit Production Manager :
Alexandra Taussig
Surf Unit Production Company :
World Wide Mind
Surf Unit/2nd Unit Director :
Ben Nott
Surf Unit/2nd Unit Line Producer :
Tim Duffy
Surf Unit Camera Operator :
Scott Soens
Surf Unit Camera Operator :
Jamie Alac
Music :
"You're the One That I Want" performed by Lo-Fang

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