An Opera Singer Vocalizes the Delights of PlayStation Gaming in Spot for PS4 Pro
Professional Baritone Adelmo Guidarelli Describes Graphics, Explosions and More in Operatic Vocals
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Adelmo Guidarelli, a classically trained bass baritone, features in the latest ad from Sony PlayStation, singing about the delights of playing the PS4 Pro.
To the tune of "Largo al factotum" (or more commonly known as "Figaro" from the Mozart opera "The Marriage of Figaro"), he belts out operatic vocals beside a gamer who's making his way through four PS4 games: God of War, Far Cry 5, Monster Hunter: World, and MLB The Show 18, the humor stemming from lyrics such as "check out this cow, check out this truck...blow it all up." PlayStation is also using the concept on social content, such as tips for gamers that will feature operatic vocals. BBH New York created the spot and it was directed by Sam Holst of Chirp.
PlayStation is by no means the first brand to turn to opera singers; in the U.K., a long running campaign by comparison site Go Compare has featured an opera singer called Gio Compario since 2009. The campaign has often been voted the most irritating ad, but has also scored highly on memorability.
Credits
- Date
- Feb 01, 2018
- Brand :
- PlayStation
- Client :
- PlayStation
- Agency :
- BBH-New York
- Senior Vice President, and Head of PlayStation Network :
- Eric Lempel
- Brand Marketing Director :
- Eric Lachter
- Senior Brand Manager :
- Alex Gomez
- Brand Manager :
- Cody Morales
- Manager of Agency Partnerships :
- Renée M. Holt
- Chief Creative Officer :
- Gerard Caputo
- Creative Director :
- Colin Kim
- Creative Director :
- Lucas Bongioanni
- Art Director :
- Casey Schweikert
- Copywriter :
- LIz Loudy
- Head of Production :
- Kate Morrison
- Executive Producer :
- Samuel Kilbreth
- Producer :
- Rebecca ONeill
- Business Affairs Director :
- Librado Sanchez
- Head of Account Management :
- Brett Edgar
- Group Account Director :
- Kendra Schaaf
- Account Manager :
- Johnny Skwirut
- Head of Strategy :
- Kendra Salvatore
- Strategist :
- Dylan Fauss
- Group Comms Planning Director :
- Darus Zahm
- Comms Strategist :
- Zack Green
- Project Manager :
- Cameron Wells
- Production Company :
- Chirp Films
- Director :
- Sam Holst
- Executive Producer :
- John Malina
- Executive Producer :
- Breigh Kenley
- Line Producer :
- Luke McCullough
- Director, Photography :
- Jake Saner
- Edit Company :
- The Cutting Room
- Editor :
- Chuck Willis
- Assistant Editor :
- David Belazario
- Edit Managing Partner :
- Susan Willis
- Edit Executive Producer :
- Anna Petitti
- Visual Effects :
- Light of Day
- Mix :
- Light of Day
- Color :
- The Mill
- Colorist :
- Fergus McCall
- Music :
- JSM Music
- Slaughterhouse Studio Production Manager :
- Meg Volk
- Slaughterhouse Editor :
- Jim Schwartz
- Producer :
- Maggie Miller
- Color :
- The Mill
- Colorist :
- Josh Bohoskey
- Vice President, Marketing, PlayStation :
- Mary Yee
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