A grandpa gets creative with his smartphone in Orange's delightful holiday film
Campaign from Publicis will include an Instagram filter and help with homemade decorations
Editor's Pick
A grandfather receives a smartphone for Christmas in a holiday ad from French telecom provider Orange, in which some joyous humor comes from how he creative he gets with it.
The spot, from Publicis Conseil, starts off as grandpa busies himself fixing things with his tools, receiving messages on a pre-smartphone handset. Having been given a smartphone by his grand-daughter, he seems a bit bemused by it, until she sends him a picture of herself with a unicorn filter. What happens next will delight you as he sets off to recreate his own version via the homemade route.
According to Publicis, while the ad doesn't reference the pandemic, it "shows us how new technology can be used in times like this to stay in touch and make memories with our loved ones."
The TV spot, directed by Vincent Lobelle via Iconoclast, will be accompanied by digital content created by Marcel, in which the grandpa character will help promote special offers, as well as a "unicorn" filter available to users on Instagram and Facebook. Press and outdoor ads, produced in collaboration with talented set designer Solinne D’Aboville and photographed by Vincent Dousserez, will emphasize the handmade theme in the style of miniature theater sets, each one creating a perfect Christmas window display. There's also a point of sale element, with shopping bags designed so shoppers can make their own Christmas decorations at home.
Credits
- Date
- Dec 01, 2020
- Client :
- Orange
- Agency :
- Publicis Conseil-Paris
- President overseeing creativity :
- Marco Venturelli
- Client account management :
- Gaëlle Le Vu
- Client account management :
- Quentin Delobelle
- Client account management :
- Annabel Salesa
- Client account management :
- Ombline Thomine-Desmazures
- Client account management :
- Caroline Fortabat
- Client account management :
- Laurence Pagny
- Client account management :
- Jean-Philippe Francisco
- Client account management :
- Marie Treguier
- Client account management :
- Sylvie Legoc
- Client account management :
- Bruno Royer
- Client account management :
- Kadija Hemici
- Client account management :
- Emmanuelle Issartelle
- Creative Director :
- Fabrice Delacourt
- Agency Account Management :
- Marie Wallet
- Agency Account Management :
- Anne Dauvé
- Agency Account Management :
- Adrien Roux
- Agency Account Management :
- Sherelle Ramire
- Agency Account Management :
- Arno Duchemin
- Strategic Planner :
- Damien Sabatier
- Copywriter :
- Benjamin Sanial
- Art Director :
- Raphael Halin
- TV Producer :
- Benjamin Auberdiac
- Production Company :
- Iconoclast
- Director :
- Vincent Lobelle
- Producer :
- Domitile Laurens
- Producer-Director :
- Lien Moulin
- Photography Director :
- Matias Boucard
- Production Designer :
- Andy Kelly
- Designer :
- Reem Kuzali Zanoli
- Post Production :
- Prodigious
- Post-Production Director :
- Franck-Hervé Marc
- Editing :
- Cyril Nakache
- Color Grading :
- Arthur Paux
- Sound Production :
- Joel Tessonneau
- Music and Experience Director :
- Vrej Minassian
- Title :
- La Passerella d’Addio
- Music :
- Nino Rota and his Orchestra
- Digital :
- Marcel
- Account Management :
- Eric Guillot
- Account Management :
- Estelle Littaye
- Creative Director :
- Xavier Le Boullenger
- Art Director/Copywriter :
- Jules Perron
- Art Director/Copywriter :
- Gregory James
- Technical Team :
- Eva Castrillo
- Technical Team :
- Flavie Parize
- Copywriter :
- Benjamin Sanial
- Art Director :
- Raphael Halin
- Artistic Team :
- Caroline Delhoume
- Artistic Team :
- Vincent Laugier
- Artistic Team :
- Alain Vuarchex
- Art Buying :
- Flore Silberfeld
- Producer :
- Sandrine Martin
- Set Designer :
- Soline D’Aboville
- Photographer :
- Vincent Dousserez
- Production :
- Malik Kinde
- Technical Team :
- Eva Castrillo
- Technical Team :
- Flavie Parize
- Copywriter :
- Benjamin Sanial
- Copywriter :
- Thelma Cherpin
Need a credit fix? Contact the Creativity Editors
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