A grandpa gets creative with his smartphone in Orange's delightful holiday film

Campaign from Publicis will include an Instagram filter and help with homemade decorations

Published On
Dec 01, 2020

Editor's Pick

A grandfather receives a smartphone for Christmas in a holiday ad from French telecom provider Orange, in which some joyous humor comes from how he creative he gets with it. 

The spot, from Publicis Conseil, starts off as grandpa busies himself fixing things with his tools, receiving messages on a pre-smartphone handset. Having been given a smartphone by his grand-daughter, he seems a bit bemused by it, until she sends him a picture of herself with a unicorn filter. What happens next will delight you as he sets off to recreate his own version via the homemade route.

According to Publicis, while the ad doesn't reference the pandemic, it "shows us how new technology can be used in times like this to stay in touch and make memories with our loved ones."

The TV spot, directed by Vincent Lobelle via Iconoclast, will be accompanied by digital content created by Marcel, in which the grandpa character will help promote special offers, as well as  a "unicorn" filter available to users on Instagram and Facebook. Press and outdoor ads, produced in collaboration with talented set designer Solinne D’Aboville and photographed by Vincent Dousserez, will emphasize the handmade theme in the style of miniature theater sets, each one creating a perfect Christmas window display. There's also a point of sale element, with shopping bags designed so shoppers can make their own Christmas decorations at home.

 

Credits

Date
Dec 01, 2020
Client :
Orange
Agency :
Publicis Conseil-Paris
President overseeing creativity :
Marco Venturelli
Client account management :
Gaëlle Le Vu
Client account management :
Quentin Delobelle
Client account management :
Annabel Salesa
Client account management :
Ombline Thomine-Desmazures
Client account management :
Caroline Fortabat
Client account management :
Laurence Pagny
Client account management :
Jean-Philippe Francisco
Client account management :
Marie Treguier
Client account management :
Sylvie Legoc
Client account management :
Bruno Royer
Client account management :
Kadija Hemici
Client account management :
Emmanuelle Issartelle
Creative Director :
Fabrice Delacourt
Agency Account Management :
Marie Wallet
Agency Account Management :
Anne Dauvé
Agency Account Management :
Adrien Roux
Agency Account Management :
Sherelle Ramire
Agency Account Management :
Arno Duchemin
Strategic Planner :
Damien Sabatier
Copywriter :
Benjamin Sanial
Art Director :
Raphael Halin
TV Producer :
Benjamin Auberdiac
Production Company :
Iconoclast
Director :
Vincent Lobelle
Producer :
Domitile Laurens
Producer-Director :
Lien Moulin
Photography Director :
Matias Boucard
Production Designer :
Andy Kelly
Designer :
Reem Kuzali Zanoli
Post Production :
Prodigious
Post-Production Director :
Franck-Hervé Marc
Editing :
Cyril Nakache
Color Grading :
Arthur Paux
Sound Production :
Joel Tessonneau
Music and Experience Director :
Vrej Minassian
Title :
La Passerella d’Addio
Music :
Nino Rota and his Orchestra
Digital :
Marcel
Account Management :
Eric Guillot
Account Management :
Estelle Littaye
Creative Director :
Xavier Le Boullenger
Art Director/Copywriter :
Jules Perron
Art Director/Copywriter :
Gregory James
Technical Team :
Eva Castrillo
Technical Team :
Flavie Parize
Copywriter :
Benjamin Sanial
Art Director :
Raphael Halin
Artistic Team :
Caroline Delhoume
Artistic Team :
Vincent Laugier
Artistic Team :
Alain Vuarchex
Art Buying :
Flore Silberfeld
Producer :
Sandrine Martin
Set Designer :
Soline D’Aboville
Photographer :
Vincent Dousserez
Production :
Malik Kinde
Technical Team :
Eva Castrillo
Technical Team :
Flavie Parize
Copywriter :
Benjamin Sanial
Copywriter :
Thelma Cherpin
Production Director :

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