A grandfather receives a smartphone for Christmas in a holiday ad from French telecom provider Orange, in which some joyous humor comes from how he creative he gets with it.
The spot, from Publicis Conseil, starts off as grandpa busies himself fixing things with his tools, receiving messages on a pre-smartphone handset. Having been given a smartphone by his grand-daughter, he seems a bit bemused by it, until she sends him a picture of herself with a unicorn filter. What happens next will delight you as he sets off to recreate his own version via the homemade route.
According to Publicis, while the ad doesn't reference the pandemic, it "shows us how new technology can be used in times like this to stay in touch and make memories with our loved ones."
The TV spot, directed by Vincent Lobelle via Iconoclast, will be accompanied by digital content created by Marcel, in which the grandpa character will help promote special offers, as well as a "unicorn" filter available to users on Instagram and Facebook. Press and outdoor ads, produced in collaboration with talented set designer Solinne D’Aboville and photographed by Vincent Dousserez, will emphasize the handmade theme in the style of miniature theater sets, each one creating a perfect Christmas window display. There's also a point of sale element, with shopping bags designed so shoppers can make their own Christmas decorations at home.