Oreo's 'Twist' Campaign Takes a Turn for the Irish

Oreo has brought its Twist effort to Ireland with an outdoor campaign across Dublin that pays homage to local landmarks and cultural events. The distinctive cookie takes on 15 new shapes to celebrate the city's Bram Stoker Festival, Iveagh Gardens, National Museum of Ireland and more, while readers of local newspaper TheJournal.ie will vote for a 16th to be created. The campaign, the first by Draftfcb for the brand in Ireland, came about after Mondelez's media agency, PHD, won 150,000 euros of media space in a competition held by outdoor media owner JC Decaux.

Oreo's 'Twist' Campaign Takes a Turn for the Irish

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