Mondelez brand Oreo is going full Westeros with its latest promotion.
To herald the arrival of the final season of "Game of Thrones," the cookie brand and HBO, along with agency 360i, tapped Elastic, the original production company behind the show's opening titles, to create a new version of the sequence--this time composed entirely out of Oreos--more than 2.750 of them.
The film promotes the release of limited-edition Oreos inspired by the HBO series.
The cookies will be embossed with different house logos representing families who are left battling for the throne, as well as with the White Walkers from beyond the wall.
Fans can pledge their loyalty to either House Stark, House Targaryen, House Lannister or The Night King by using the #GameofCookies and #ForTheThrone, or by visiting Oreo's website. Some fans will be rewarded for their fealty with "special treats" throughout the season.
Oreo "Game of Thrones" cookies will be available April 8. The show's final season begins on April 14.
Mondelez International's Oreo is one of several brands eager to partner with the show, which will air its final season. PepsiCo's Mtn Dew has limited-edition "Game of Thrones" cans and a theme song video featuring Migos, The Chainsmokers and several pro sports stars.
Other brand tie-ins include "White Walker" Johnnie Walker scotch, and Bud Light, whose Super Bowl spot alluded to the series.