Oreo isn't just the name of a famous cookie brand, it's also a go-to moniker for black-and-white pets. According to pet care site Rover.com, it's the sixth most popular name for such fuzzy friends. This fact inspired Oreo's new campaign running in Dubai tied to the adoption of rescue pets.
Pets named Oreo, as well as others needing homes, are at the center of a new push from Saatchi & Saatchi Dubai for International Homeless Animals Day (Aug. 20), in partnership with two of the largest pet rescues in the region, K9 Friends and Yanni Animal Welfare.
Oreo created limited edition packaging to resemble three animal kennels, cat, dog and rabbit, illustrated using the monochromatic shapes of a classic Oreo cookie. This limited-edition range is for sale via InstaShop, while a QR code links to a microsite, where people can browse for pets and apply to adopt them. The campaign arrives as pet abandonment is on the rise across the United Arab Emirates, as people return to offices after the pandemic.
“When we realized so many pets are named Oreo, we knew we had to find a way to give back," said Ilona Morozova, marketing manager, biscuits at Mondelez International MENA, in a statement. "Partnering with two of the biggest rescues in the region has been an honor and we can’t wait to help some animals find the forever home they deserve.”
"In a country so heavily populated by expats, pet abandonment is a real issue as people often leave Dubai suddenly for new jobs and visa reasons,” added Sebastien Boutebel, chief creative officer, Saatchi & Saatchi Dubai. “The news is full of stories of animal neglect."