Oreo serves up bat-embossed cookies in partnership with 'The Batman'

The cookie brand is linking with forthcoming superhero film in pan-European digital campaign

Published On
Jan 10, 2022

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Oreo is linking with Batman's latest iteration, the forthcoming superhero movie "The Batman," in a new pan-European digital campaign that will include bat-branded cookies and online riddle solving.

The Mondelez cookie brand is kicking off the campaign, by Saatchi & Saatchi's Dusseldorf office, today across all digital channels in Europe. Limited edition Oreo packs feature cookies embossed with a Batman design. The cookies will be on shelves across multiple European markets and a promotional film, produced by Sesucht and Pop Studios that recreates iconic Batman scenes entirely made out of Oreos, will drive awareness.

The digital campaign will also include interactive posts with riddles on Instagram. People can also answer riddles on a website to enter a virtual version of the Batcave to unlock secrets related to the movie. Media.Monks is responsible for the digital experience.

"It’s an amazing opportunity to create a playful experience together with a much-loved icon," said Chiara Missio, marketing director for Treats Biscuits at Mondelez Europe. “One that builds on the narrative of riddles, but lets fans engage and immerse into The Batman world, even far beyond the film. These are the kind of experiences that make us connect with our consumers and allow them to stay playful.”

"The Batman," which stars Robert Pattinson as the eponymous hero, is currently slated for release on March 4, having been delayed from June 2021 due to the pandemic.

Credits

Date
Jan 10, 2022
Client :
Oreo
Agency :
Saatchi & Saatchi-Germany
Sr. Marketing Director Bakery :
Nicola Caracino
Ass. Director Treat :
Chiara Missio
Base & Equity Manager Oreo :
Jonathan Ryan
Junior Brand Manager :
Ivaylo Ivanov
Chief Creative Officer :
Alexander Reiss
Executive Creative Director :
Christian Anhut
Chief Business Officer :
Stephanie Rupp
Client Partner :
Miguel Paz Chagoya
Planning Partner :
James Whatley
Production Company :
Sehsucht
Director :
Hans Schultheiss
Producer :
Stephanie Baumgarte
Production Lead Mondelez :
Augustin de Taillac
Music :
Carsten Krueger
Global Program Director Media.Monks :
Iain Davenport
Client Partner Media.Monk :
Nicole Niemann
Business Director Media.Monks :
Malin Sonesson
Global Design Director Media.Monks :
Liva Grinberga
Technical Director Media.Monks :
Adrian Friend

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Project Type