This fake Ikea manual explains the A$AP Rocky case to President Trump

Creatives Oscar Gierup and Hampus Elfström set out the finer points of Swedish justice

Published On
Aug 09, 2019

Editor's Pick

Here's a fun side project from two Swedish creatives: a set of (fake) Ikea instructions that set out to explain Swedish justice and the ongoing case of jailed rapper A$AP Rocky to President Trump. 

The manual, which can be downloaded from a website, explains some of the finer points of Swedish law - for example how Sweden doesn’t have a bail system or how their ministers can't comment about an individual case.

The work is a side project by Oscar Gierup, an art director at McCann New York, and Hampus Elfström, a copywriter at Forsman & Bodenfors. The pair first met at Swedish ad school Berghs School of Communication. It was inspired by Trump's intervention in the case, and the fact that "he clearly doesn't understand how the Swedish justice system works," say the pair. 

"The idea came to us when Trump started to attack Sweden on Twitter,” says Gierup. “The whole thing is so bizarre that we wanted to create something that could be both funny and informative at the same time,” adds Elfström

A$AP Rocky was freed on Friday but is still pending a verdict in his trial, to be announced on August 14.

 

 

Credits

Date
Aug 09, 2019
Art Direction:
Oscar Gierup
Copywriter:
Hampus Elfström

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Project Type
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