IBM's Gripping Interactive Film Lets You Step Into the Shoes of an Engineer in a Blackout

'24' and 'Homeland' Director Brad Turner Helms Campaign for Ogilvy

Published On
Feb 28, 2018

Editor's Pick

IBM is showcasing some of its mobile technology in an interactive film in which the viewer steps into the shoes of a female engineer dealing with a city-wide blackout.

The film, "Outage," was created by Ogilvy and debuted this week at Mobile World Congress in Barcelona. Merman director Brad Turner, who's helmed episodes of "Homeland," "24," and "Designated Survivor," directed the film and his background shows--it channels a tension reminiscent of those shows as the protagonist needs to take a series of critical decisions, with a clock counting down all the time, in order to restore power. At various stages during the film the viewer needs to choose her next step. Seven films are woven together to uncover the full story, allowing for multiple experiences. You can experience the film here.


Feb 28, 2018
Agency :
Brand :
Client :
Executive Creative Director :
Keith Anderson
Executive Creative Director :
George Tanenbaum
Associate Creative Director :
Juliane Hadem
Senior Copywriter :
Gregory Kissler
Senior Art Director :
Simon Woodham
Senior Producer :
Joe Maire
Account Director :
Olivier Sentucq
Management Supervisor :
Erica Ortmann
Account Supervisor :
Halle Mizrahi
Senior Strategist :
Lynette Wong
Executive Digital Producer :
Sara Vargas
Director, Music Production :
Karl Westman
Business Manager :
Camille Crenshaw
Production Company :
Director :
Brad Turner
Global Managing Partner/Executive Producer :
Kira Carstensen
Head of Production :
Amy Kaemon
Head of Business Affairs :
Kim Darwin
Producer :
Jessica Petelle
Visual Effects/Post :
Composer :
Jamie Forsyth
Audio Post :
Sonic Union
Sound Design :
Paul Weiss
Sound Design :
Owen Shearer
Sound Mix :
Paul Weiss

Need a credit fix? Contact the Creativity Editors

Project Type