L.A.-based charity Over&Above Africa, which protects wildlife from poachers with the help of drones, is highlighting the importance of work with a poetic drone-shot film that gives a spectacular view of African wildlife from the sky.
Andy Fackrell, the former Wieden & Kennedy, 180 Amsterdam and DDB New Zealand creative who recently returned to the Netherlands, worked as a creative on the project together with director Sam Coleman at Giant Films in Cape Town. It presents a series of swooping aerial shots of animal groups, each titled with the respective collective nouns-- a pride of lions, a wobble of ostriches, an implausibility of gnu, and so forth before tracking a "gang" of poachers on the drone’s night vision camera. Italian composer Ezio Bosso’s “Under The Trees’ Voices” provides the soundtrack.
According to the charity, drone surveillance is proving to be a savior for Africa’s endangered animal groups, increasing their survival chances by up to 80%.
“It’s a slaughter,” says Over&Above Africa founder Kerry David. “Every day is a tech-war between heavily armed, well organized, skilled poachers and our courageous, but often ill-equipped rangers. Dropping our guard can mean the loss of whole herds.”