Pilots are Pancake Obsessed in Droga5's First Work for IHOP
Tom Kuntz-Directed Spot for the Restaurant Chain Promotes All-You-Can-Eat Deal
Editor's Pick
Forget those New Year's diets. IHOP introduced a $3.99 all-you-can-eat pancake deal this week and with it, a funny new ad campaign from Droga5.
The TV spot is the first work from the agency for the restaurant chain. Directed by MJZ's Tom Kuntz, it features two pilots running through their preflight check in the cockpit of a plane. Rather than hearing the expected technical aeroplane jargon, the pilots replace all their keywords with "pancakes" -- and finally we seem them re-routing the plane and all the passengers to IHOP for All You Can Eat Pancakes.
The ad, together with radio spots, is part of a wider integrated campaign Droga5 will be rolling out in this year, including print, radio and social. The All You Can Eat pancakes deal will run through Feb. 11 in participating IHOP locations.
Credits
- Date
- Jan 02, 2018
- Brand :
- IHOP
- Client :
- IHOP
- Agency :
- Droga5
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Chief Design Officer :
- Jason Severs
- Executive Creative Director :
- Scott Bell
- Art Director :
- Todd Rone Parker
- Copy :
- Dan Kelly
- Art Director :
- Katie Willis
- Copywriter :
- Ryan Snyder
- Associate Design Director :
- Nate Moore
- Chief Creative Officer :
- Sally-Ann Dale
- Co-Director, Film Production :
- Jesse Brihn
- Co-Director, Film Production :
- Bryan Litman
- Executive Producer :
- Amanda Revere
- Experiential Executive Producer :
- Ryan McGrath
- Producer :
- Forrest Holt
- Music Supervisor :
- Mike Ladman
- Business Affairs Director :
- Jocelyn Howard
- Business Affairs Manager :
- Abigail Press
- Global Chief Strategy Officer :
- Jonny Bauer
- Group Director, Strategy :
- Katy Alonzo
- Director, Strategy :
- Kristen Mooney
- Senior Strategist :
- Sarah Garman
- Strategist :
- Alex Cohen
- Group Communications Strategist :
- Amy Rappo
- Communications Strategist :
- Parks Middleton
- Data Strategist :
- Ryan Miller
- Group Account Director :
- Alex Woods
- Account Director :
- Lauren Tomlinson
- Account Supervisor :
- Doug Keith
- Associate Account Manager :
- Janelle Whitehurst
- Group Project Manager :
- Bill Wilson
- Chief Marketing Officer :
- Brad Haley
- Execcutive Director, Consumer Marketing :
- Michael McCarthy
- Marketing Analyst :
- Amanda Tostado
- Production Company :
- MJZ
- Director :
- Tom Kuntz
- Director, Photography :
- Chris Soos
- Executive Producer :
- Eriks Krumins
- Producer :
- Emily Skinner
- Editorial :
- MackCut
- Editor :
- Erik Laroi
- Assistant Editor :
- Danielle Minch
- Executive Producer :
- Gina Pagano
- Producer :
- Margarita Mutuc
- Visual Effects :
- Method Studios
- Flame Artist :
- Mario Caserta
- Creative Director :
- Randie Swanberg
- Senior Visual Effects Producer :
- Graham Dunglinson
- Color :
- Company 3
- Colorist :
- Stefan Sonnenfeld
- Executive Producer :
- Ashley McKim
- Senior Producer :
- Katie Andrews
- Sound Design :
- Stimmung
- Executive Producer :
- Kristina Iwankiw
- Sound Designer :
- Nicholas Tuttle
- Sound/Mix :
- Heard City
- Sound Mixer :
- Jodie Levine
- Executive Producer :
- Sasha Awn
- Producer :
- Andi Lewis
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