Pantene tells the stories of trans people as they head home for the holidays

Grey and GLAAD continue the 'Don’t Hate Me Because I’m Beautiful' campaign beyond Pride

Published On
Dec 05, 2019

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A third of Americans travel home sometime during the holidays, and for many people those visits are tense or uncomfortable. For 44 percent of LGBTQ people in the country, those visits are stifling or dangerous—or just impossible.

A new video series from Grey for Pantene tells the stories of four members of the Trans Chorus of Los Angeles heading home to their families, whether biological or chosen. Hair styling is so tied up in gender norms that hair care products are an important consideration for many trans and gender non-conforming people.

Crystal’s relationship with her mother was once fraught, but now even her grandmother has immortalized her new identity for posterity in the form of a quilt.


Miliana’s father insisted he would never accept her, but he eventually relented, rather than lose his daughter.


MJ has survived rejection and homelessness to find a new family that they can be their true self with, and is spending the holiday in their own home for the first time.


And Steven is bringing his boyfriend for a first holiday with the family. The rest of the Trans Chorus joins the four to sing “I’ll Be Home for Christmas” in an anthem spot made in partnership with GLAAD (top). Pantene has also pledged to make a $100,000 donation to LGBTQ rights group Family Equality.