Microsoft Calls for a Holiday Truce With Apple

Spot Is Less Confrontational Than Previous Holiday Ad

Published On
Dec 02, 2015

Editor's Pick

Call it the Christmas Truce of 2015.

Last year Microsoft ran ads comparing its Surface pro 3 to Apple's Mac Book Air for its holiday push, but this year the marketer is calling for peace with Apple in a more brand-oriented ad for the holidays.

The spot, which will air on TV Dec. 3, features Microsoft store employees -- along with a Harlem children's choir -- singing "Let There Be Peace on Earth" in front of Apple's store on 5th Avenue in New York. It was created by Microsoft's agency, McCann's M:United.

The spot will air on TV in a 60-second version, while a 2-minute one will run online.

Read more about the campaign in the full-length version of this post at AdAge.com.

Credits

Date
Dec 02, 2015
Brand:
Microsoft
Client:
Microsoft
Agency:
M:United/McCann
Co-Chief Creative Officer:
Sean Bryan
Co-Chief Creative Officer:
Tom Murphy
Executive Creative Director:
David Banta
Executive Creative Director:
Lew Willig
Creative Director, Art:
Roberto Baibich
Creative Technology Director:
David Cliff
Art Director:
Nickie Thongton
Copywriter:
Brett Barnett
Senior Copywriter:
Chauncey Hollingsworth
Senior Art Director:
Christina Ta
Junior Copywriter:
Elina Rudkovskaya
Junior Copywriter:
Scott Barrows
Junior Art Director:
Joo Kong
Director, Integrated Production:
Aaron Kovan
Executive Producer:
Carolyn Johnson
Producer:
Mel Senecal
Junior Producer:
Monique Fitzpatrick
Interactive Producer:
Rick Segal
Music Executive Producer:
Eric Johnson
Director Team:
Tool of North America
Director:
Erich Joiner
Managing Director, Live Action:
Oliver Fuselier
Executive Producer:
Oliver Fuselier
Executive Producer:
Lori Stonebraker
Line Producer:
Lindsay Skutch
Music Producer:
JSM Music
Music Director:
Joel Simon
Composer/Choir Director:
Doug Katsaros
Editorial Team:
Rock Paper Scissors
Executive Producer:
Eve Kornblum
Post Producer:
Charlyn Derrick
Editor:
Damion Clayton
Audio Post:
Sonic Union
Mix:
Steve Rosen
Studio Director:
Justine Cortale

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Project Type