Microsoft Calls for a Holiday Truce With Apple

Spot Is Less Confrontational Than Previous Holiday Ad

Maureen Morrison

Published On

Dec 02, 2015

Editor's Pick

Call it the Christmas Truce of 2015.

Last year Microsoft ran ads comparing its Surface pro 3 to Apple's Mac Book Air for its holiday push, but this year the marketer is calling for peace with Apple in a more brand-oriented ad for the holidays.

The spot, which will air on TV Dec. 3, features Microsoft store employees -- along with a Harlem children's choir -- singing "Let There Be Peace on Earth" in front of Apple's store on 5th Avenue in New York. It was created by Microsoft's agency, McCann's M:United.

The spot will air on TV in a 60-second version, while a 2-minute one will run online.

Read more about the campaign in the full-length version of this post at AdAge.com.

Most Popular

Bella Ramsey stars in comical first ads for Apple Intelligence

Heinz ads take aim at restaurants that refill its iconic bottles with generic ketchup

YouTube TV brings NFL mascots together in one home for NFL Sunday Ticket ad

Credits

Date: Dec 02, 2015

Brand :: Microsoft

Client :: Microsoft

Agency :: M:United/McCann

Co-Chief Creative Officer :: Sean Bryan

Co-Chief Creative Officer :: Tom Murphy

Executive Creative Director :: David Banta

Executive Creative Director :: Lew Willig

Creative Director, Art :: Roberto Baibich

Creative Technology Director :: David Cliff

Art Director :: Nickie Thongton

Copywriter :: Brett Barnett

Senior Copywriter :: Chauncey Hollingsworth

Senior Art Director :: Christina Ta

Junior Copywriter :: Elina Rudkovskaya

Junior Copywriter :: Scott Barrows

Junior Art Director :: Joo Kong

Director, Integrated Production :: Aaron Kovan

Executive Producer :: Carolyn Johnson

Producer :: Mel Senecal

Junior Producer :: Monique Fitzpatrick

Interactive Producer :: Rick Segal

Music Executive Producer :: Eric Johnson

Director Team :: Tool of North America

Director :: Erich Joiner

Managing Director, Live Action :: Oliver Fuselier

Executive Producer :: Oliver Fuselier

Executive Producer :: Lori Stonebraker

Line Producer :: Lindsay Skutch

Music Producer :: JSM Music

Music Director :: Joel Simon

Composer/Choir Director :: Doug Katsaros

Editorial Team :: Rock Paper Scissors

Executive Producer :: Eve Kornblum

Post Producer :: Charlyn Derrick

Editor :: Damion Clayton

Audio Post :: Sonic Union

Mix :: Steve Rosen

Studio Director :: Justine Cortale

Need a credit fix? Contact the Creativity Editors

Project Type

Video