Peeps-flavored Pepsi is back, and now you can buy it in stores

The partners, who dropped 3,000 cans two years ago, are making a proper push into retail this year

Published On
Feb 16, 2023
A can of Peeps-flavored Pepsi in a candy-colored landscape

Editor's Pick

Anyone who has a sweet tooth that’s more like a sweet fang can rejoice today, because Pepsi and Peeps have reunited to produce more cans of Peeps-flavored Pepsi. And while it’s still limited edition, you’ll have a better chance this year to actually sample that (in their words) “pillowy-soft marshmallow cola flavor.”

The partnership originated in 2021, but was only available at the time to 3,000 fans. Everyone else was left salivating and wondering what might have been. But this year, they’re delivering the product to retail shelves nationwide.

A bottle of Peeps-flavored Pepsi surrounded by yellow Peeps bunnies

“The collaboration is truly unparalleled—a delicious and refreshing treat, celebrated by two loyal fanbases, that brings unapologetic enjoyment to Pepsi and Peeps lovers all over the country,” said Katelyn Meola, brand director at Pepsi. 

"The Peeps brand is always looking for new and exciting ways to bring our delicious marshmallow flavor to fans, and the partnership with Pepsi is truly a groundbreaking way for them to express their Peepsonality,” added Peeps brand manager Caitlin Servian.

A collection of cans of Peeps-flavored Pepsi

If “Peepsonality” is a thing, seems like they could have gone all the way with this and actually called the product Peepsi. Missed opportunity!

The campaign will also include a Snapchat AR lens to send fans on a virtual egg hunt for a chance to unlock prizes, including a spring trip for two and Pepsi x Peeps merch.