Perdue does It “for real”

Published On
Oct 11, 2019

Description

Perdue has launched a new line of chicken nuggets, tenders and patties called Perdue Chicken Plus that has a quarter cup of veggies hidden in each serving. We’re introducing the new innovation by showing parents how easy it is to get their picky-eaters to eat more veggies. So easy, in fact, the kids won’t even know it.  In this experiment, we bring a group of nugget-loving, vegetable-hating kids into a school cafeteria and put Perdue Chicken Plus to the ultimate test.

Credits

Date
Oct 11, 2019
Agency :
The VIA Agency
Creative Lead :
Amos Goss
Creative :
Steve Holt
Creative :
Gabriel Guedelha
Creative :
Jessica Fidalgo
Creative :
Lee Cutrone
Creative :
Stephen Davis
Client Strategy Lead :
Leslie Henderson
Director of Client Strategy :
Dan Bailin
Producer :
Jerry Izzo
Project Management Lead :
Mattie Wahosky
Director of Project Management :
Perdy Mullins
Editor :
Sam Peisner

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Project Type