These 'period pieces' humorously shine a light on period poverty

Campaign from TBWA/Chiat/Day is encouraging creators to join in

Published On
Oct 13, 2021

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As California becomes the latest state to hand out free menstrual products, a new campaign from nonprofit Period is highlighting period poverty in a humorous way with a series called "Period Pieces."

The campaign, by TBWA/Chiat/Day, revolves around the idea that period poverty is so old-fashioned that it shouldn't exist these days. It includes a PSA in which a couple in period costume have a "Bridgerton"-style encounter in a garden where they talk euphemistically about periods.

In addition to that, the campaign has this week encouraged influencers and creators to showcase their own "period pieces" as content. 

They include talent such as Drunk History’s Sarah Burns, "Les Miserables" actor Nick Cartell, Nay Nay Kirby of "Black Lady Sketch Show," actress Yvette Nicole Brown, comedians Thanyia Moore and Ryan Asher and TikTok influencers including Dr. Jennifer Lincoln, some of which can be seen below. Each has posted parody-style monologues in period costume with the hashtag #periodpiecePSAs. Other creators are being encouraged to join in, via using an online toolkit


A post shared by Nick Cartell (@nickcartell)


Let’s make ##periodpoverty a thing of the past. ##periodpiecePSA ##periodsbelike ##periods ##healthclass ##todayilearned ##periodactionday @periodmovement

♬ Boccerinni Minuet - Classical Music

##PeriodPiecePSA @periodmovement ##periodactionday ##period ##periodpoverty ##periodpovertyawarenessweek ##periodpovertyuk ##tampons ##pads ##fy ##fyp ##fypシ ##foryou ##f

♬ original sound - reen_machine


“For too long, the crisis of period poverty has been overlooked, but we know that we can solve this crisis in our lifetime by advocating for menstrual equity policies like freely accessible period products in schools, repealing the unfair taxes on menstrual products, and creating a culture where people are educated about menstrual health,” said Michela Bedard, executive director at Period. “Period poverty is old-fashioned, and we won’t stand for it any longer.”


Oct 13, 2021
Client :
Agency :
TBWA/Chiat/Day-Los Angeles
Executive Director :
Michela Bedard
Development Director :
Dara Wilk
National Programs Director :
Damaris Pereda
Communications Manager :
Maya Foxall
Chief Creative Officer :
Renato Fernandez
Head of Art & Design :
Bruno Regalo
Creative Director :
Tescia Deák
Sr. Creative Copy :
Kristi Lira
Sr. Creative Copy :
Emma Zakes Green
Sr. Creative Art :
Irene Li
Jr. Creative Art :
Riri Tamura
Jr. Creative Copy :
Nebraska White
Jr. Creative Copy :
Yashashree Samant
Social Creative Lead :
Janni Widerholm
Chief of Staff :
Jillian Rudman
Senior Business Development Manager :
Kaley Barenkamp
Account Coordinator :
Devin Villacis
Chief Strategy Officer :
Jen Costello
Associate Director of Connections :
Christine Song
Jr. Strategist :
Hannah Schweitzer
Director of Production :
Anh-Thu Le
Associate Producer :
Max Watkins
Craft Production Manager :
Alessandra Horn
Director of Business Affairs :
Robin Rossi
Talent Payment Manager :
Rachel Kaftan
Director of PR & Communications :
Mikaela Liboro
PR Manager :
Reema Patel
Director of Production :
Anh-Thu Le
Editor :
Max Watkins
Craft Production Manager :
Alessandra Horn
Co-Director :
Kristi Lira
Co-Director :
Emma Zakes Green
Director of Photography :
Mitch Story
Sound Technician :
Cullen Herron
Principal Actor :
Brenan Dwyer
Principal Actor :
Tony Torrico

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