As California becomes the latest state to hand out free menstrual products, a new campaign from nonprofit Period is highlighting period poverty in a humorous way with a series called "Period Pieces."
The campaign, by TBWA/Chiat/Day, revolves around the idea that period poverty is so old-fashioned that it shouldn't exist these days. It includes a PSA in which a couple in period costume have a "Bridgerton"-style encounter in a garden where they talk euphemistically about periods.
In addition to that, the campaign has this week encouraged influencers and creators to showcase their own "period pieces" as content.
They include talent such as Drunk History’s Sarah Burns, "Les Miserables" actor Nick Cartell, Nay Nay Kirby of "Black Lady Sketch Show," actress Yvette Nicole Brown, comedians Thanyia Moore and Ryan Asher and TikTok influencers including Dr. Jennifer Lincoln, some of which can be seen below. Each has posted parody-style monologues in period costume with the hashtag #periodpiecePSAs. Other creators are being encouraged to join in, via using an online toolkit.
“For too long, the crisis of period poverty has been overlooked, but we know that we can solve this crisis in our lifetime by advocating for menstrual equity policies like freely accessible period products in schools, repealing the unfair taxes on menstrual products, and creating a culture where people are educated about menstrual health,” said Michela Bedard, executive director at Period. “Period poverty is old-fashioned, and we won’t stand for it any longer.”