Pernod Ricard wants you to drink more (water, that is)
Responsible drinking campaign includes film exposing drunken behavior
Editor's Pick
Alcohol brands don't generally encourage you to drink more in their marketing these days (at least not in an overt way). But Pernod Ricard is doing that in its latest campaign. Only the liquid in question is not the hard stuff but plain old H2O.
The company is behind a new responsible drinking campaign, the "Responsible Party Prevention Program," created in collaboration with European student organization Erasmus. As part of that, agency Buzzman has created a video titled "Drink More."
It includes scenes of young people indulging in some typical drunken behavior, some silly (like dancing with traffic cones on your head or trying to walk up an escalator the wrong way) but some dangerous or just gross (collapsing in the street and waking up covered in your own vomit). It all ends with a message to drink more water and remember your night out.
The digital campaign and some accompanying print ads are running in the U.K., Germany, Belgium, Mexico and Latin America.
Credits
- Date
- Aug 03, 2021
- Client :
- Pernod Ricard
- Agency :
- Buzzman
- Head of Sustainability & Responsibility and Communication EMEA & LATAM :
- Géraldine Dichamp
- Communication Coordinator EMEA & LATAM :
- Elsa Sourice
- HR Communication and S&R Coordinator :
- Rachel Milligan
- President and Executive Creative Director :
- Georges Mohammed-Cherif
- Vice – President :
- Thomas Granger
- Managing Director :
- Julien Levilain
- Art Director :
- Margaux Hontang
- Copywriter :
- Melvin Berrehouc
- Account Director :
- Quentin Grimal
- Head of Strategic Planning :
- Clément Scherrer
- Head of Social Media :
- Julien Scaglione
- Head of PR & Communication :
- Amélie Juillet
- PR & Communication Manager :
- Paul Renaudineau
- Head of TV Production :
- Vanessa Barbel
- Production :
- Assya Mediouni
- Production :
- Artillerie
- Director :
- Arthur Couvat
- Producer :
- Philippe Avendaño Vera
- Sound Production :
- Schmooze
- Photographer :
- Natas 3000
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