Pernod Ricard wants you to drink more (water, that is)

Responsible drinking campaign includes film exposing drunken behavior

Published On
Aug 03, 2021

Editor's Pick

Alcohol brands don't generally encourage you to drink more in their marketing these days (at least not in an overt way). But Pernod Ricard is doing that in its latest campaign. Only the liquid in question is not the hard stuff but plain old H2O. 

The company is behind a new responsible drinking campaign, the "Responsible Party Prevention Program," created in collaboration with European student organization Erasmus. As part of that, agency Buzzman has created a video titled "Drink More."

It includes scenes of young people indulging in some typical drunken behavior, some silly (like dancing with traffic cones on your head or trying to walk up an escalator the wrong way) but some dangerous or just gross (collapsing in the street and waking up covered in your own vomit).  It all ends with a message to drink more water and remember your night out. 

The digital campaign and some accompanying print ads are running in the U.K., Germany, Belgium, Mexico and Latin America. 

Drink More Water

Drink More WaterDrink More Water



Aug 03, 2021
Client :
Pernod Ricard
Agency :
Head of Sustainability & Responsibility and Communication EMEA & LATAM :
Géraldine Dichamp
Communication Coordinator EMEA & LATAM :
Elsa Sourice
HR Communication and S&R Coordinator :
Rachel Milligan
President and Executive Creative Director :
Georges Mohammed-Cherif
Vice – President :
Thomas Granger
Managing Director :
Julien Levilain
Art Director :
Margaux Hontang
Copywriter :
Melvin Berrehouc
Account Director :
Quentin Grimal
Head of Strategic Planning :
Clément Scherrer
Head of Social Media :
Julien Scaglione
Head of PR & Communication :
Amélie Juillet
PR & Communication Manager :
Paul Renaudineau
Head of TV Production :
Vanessa Barbel
Production :
Assya Mediouni
Production :
Director :
Arthur Couvat
Producer :
Philippe Avendaño Vera
Sound Production :
Photographer :
Natas 3000

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