Forget the overblown Super Bowl. The Puppy Bowl is where the real action is. Subaru is debuting its new "Dog Approved" campaign during the annual Animal Planet cutefest on Sunday.

The agency also notes: the two dogs used in the commercials, Olive and Zelda, were adopted from animal shelters. Subaru has sponsored the American Society for the Prevention of Cruelty to Animals since last year and is marking its connection with the organization through this new television campaign.