Pinterest makes surreal dreams a reality in global campaign

Alice in Wonderland meets your surrealist fantasies in the new installment of Pinterest’s global campaign in which imagination knows no bounds. “It’s Possible” launched new spots on Friday, developed in-house, in which imaginative worlds come to life. In a 30-second spot titled “Whatever You’re Into” (above), a woman traipses through a dreamlike world of yarn and pictures of cats in knitted hats. Another spot, “Find Your Aesthetic" (below), depicts how wardrobe inspo and “core” aesthetics mesh together as people of different backgrounds fall through a rabbit hole of possible options. The campaign was made using a blend of CGI and real physical props and sets. The campaign comes as data from Pinterest shows each month its users go to the platform to find inspiration and ideas tailored to their taste. The films were inspired by real user stories. “We saw an opportunity to tap into the unique personalization Pinterest has to offer,” said Xanthe Wells, VP of global creative at Pinterest. “Pinterest thrives in what we like to call the ‘magic middle’—the space where people are free to discover and shape their own unique identities, then make them real. That extends beyond searching and saving, and into shopping.” The campaign will run across TV, streaming, social, digital, programmatic and cinema in the U.S. and the U.K. through November. Iconoclast duo Alaska directed the spot, with editing by Rami d’Aguiar of Cabin and visual effects created by Noise VFX. Popular Creativity stories from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Pinterest makes surreal dreams a reality in global campaign

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