Pizza Hut is the latest restaurant chain to come up with unique clothing as a marketing device. It's giving away "Pizza Parkas" to tout the materials used in its new "oven hot" delivery pouches. Updating its delivery systems is one way Pizza Hut is trying to hold on to its top spot in the U.S. pizza industry and recover from a 5 percent U.S. sales decline in the first half of 2017.
Some jacket details seem familiar, such as 3M Thinsulate insulation, which is often used in winter jackets. There are also Pizza Hut-focused features including a weather-resistant "outer crust," a "marinara splash guard to protect your phone when ordering" and a wedge-shaped inner pocket (that looks like it will perfectly hold a slice, but that's not recommended).
Pizza Hut conceived the Pizza Parka while its AOR Droga5 crafted the jacket and video supporting it. It comes the same week sibling chain's Taco Bell's clothing line with Forever 21 was released and as the other Yum Brands' sibling chain, KFC, hawks a Colonel Harland Sanders Halloween costume kit.