Fanta : Play Fanta Waterfall

Fanta is launching global campaign that is designed to make the world a little more playful.

Published On
Apr 29, 2013

Editor's Pick

Fanta is launching global campaign that is designed to make the world a little more playful. Created by agency Ogilvy & Mather, the campaign, dubbed "Play Fanta," has as its cornerstone a digital graphic novel that has embedded within it playable content aimed at teens. "Saving the Source" tells the story of a group of teenagers who are on a mission to save "play," after it disappears from their town -- turning its citizens into sad, gray characters known as the "playless." Read more about it in behind the work.

Credits

Date
Apr 30, 2013
Brand :
Fanta
Client :
Fanta
Agency :
Ogilvy & Mather-New York
Chief Creative Officer :
Calle Sjoenell
Executive Creative Director/Production :
Corinna Falusi
Creative Director :
Abe Baginsky
Creative Director :
Della Mathew
Creative Director :
Tristan Kincaid
Art Director :
Lucas Camargo
Art Director :
Lisandro Ancewicz
Art Director :
Jen Lally
Copywriter :
Holden Rasche
Copywriter :
Emily Clark
Agency Digital Producer :
Angela Fung
Agency Digital Producer :
Amy Chuang
Agency Digital Producer :
Joel Metcalf
Agency Digital Producer :
Kei Gowda
Agency Digital Producer :
Nimish Raote
Content Producer :
Melanie Baublis
Content Producer :
Jenna Gartland
Music Producer :
Michael Freeman
Storytelling :
The Alchemists
Production Company :
Psyop
Tech Developer :
Vectorform
Music :
Human

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