Fanta is launching global campaign that is designed to make the world a little more playful.
Apr 29, 2013
Fanta is launching global campaign that is designed to make the world a little more playful. Created by agency Ogilvy & Mather, the campaign, dubbed "Play Fanta," has as its cornerstone a digital graphic novel that has embedded within it playable content aimed at teens. "Saving the Source" tells the story of a group of teenagers who are on a mission to save "play," after it disappears from their town -- turning its citizens into sad, gray characters known as the "playless." Read more about it in behind the work.