Could gaming be an outlet for all our 21st century mental angst?
That seems to be the message of a cinematic new spot from PlayStation, via BBH New York, in which a young woman, standing on a lonely road confronted by fog, solemnly informs us that "fear is a monster"....along with loneliness and doubt. But, she goes on to explain, "in our world" (i.e. the world of gamers) they "never fear monsters." She's joined by a huge crowd of ecstatic fellow gamers, including a little boy who crawls out from under a bed, as they run and fly along a beach.
Launched June 3 during the NBA Finals, the film invites gamers to "play fearlessly" on PlayStation, and it's unusual for the brand in that it doesn't highlight a specific game or product. It was directed by Reset's Garth Davis, who's known for directing "Top of the Lake," as well as the Oscar-nominated feature film "Lion."