Gaming is an escape from real-life 'monsters' in PlayStation's latest spot

Garth Davis directs cinematic spot for BBH New York

Published On
Jun 04, 2018

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Could gaming be an outlet for all our 21st century mental angst?

That seems to be the message of a cinematic new spot from PlayStation, via BBH New York, in which a young woman, standing on a lonely road confronted by fog, solemnly informs us that "fear is a monster"....along with loneliness and doubt. But, she goes on to explain, "in our world" (i.e. the world of gamers) they "never fear monsters." She's joined by a huge crowd of ecstatic fellow gamers, including a little boy who crawls out from under a bed, as they run and fly along a beach.

Launched June 3 during the NBA Finals, the film invites gamers to "play fearlessly" on PlayStation, and it's unusual for the brand in that it doesn't highlight a specific game or product. It was directed by Reset's Garth Davis, who's known for directing "Top of the Lake," as well as the Oscar-nominated feature film "Lion."

Credits

Date
Jun 04, 2018
Brand:
PlayStation
Agency:
BBH-New York
Senior Vice President, Global Marketing:
Eric Lempel
Vice President, Marketing:
Mary Yee
Brand Marketing Director:
Eric Lachter
Senior Brand Manager:
Alex Gomez
Associate Marketing Manager:
Dianne Segovia
Chief Creative Officer:
Gerard Caputo
Creative Director:
Colin Kim
Creative Director:
Lucas Bongioanni
Art Director:
Bruno Franchino
Copywriter:
Hora Sormani
Creative Contributor:
Monica Taylor
Creative Contributor:
Diego Fonseca
Creative Contributor:
Aimée Perrin
Creative Contributor:
Stu Rubin
Executive Producer:
Adam Perloff
Business Affairs Director:
Librado Sanchez
Head of Account Management:
Brett Edgar
Group Account Director:
Kendra Schaaf
Account Manager:
Johnny Skwirut
Assistant Account Manager:
Alex Zadeii
Head of Strategy:
Kendra Salvatore
Strategist:
Dylan Fauss
Group Comms Planning Director:
Darus Zahm
Comms Strategist:
Zack Green
Project Manager:
Cameron Wells
Production Company:
RESET
Director:
Garth Davis
Director, Photography:
Greig Fraser
Managing Director:
Dave Morrison
Executive Producer:
Deannie ONeil
Producer:
Karen Sproul
Edit Company:
CARTEL
Editor:
Leo Scott
Assistant Editor:
Joshua Raymond Lee
Executive Producer:
Lauren Bleiweiss
Producer:
Greer Bratschie
Visual Effects:
Blacksmith
Visual Effects Supervisor/2D Lead:
Ivan Zwarts
CG Lead:
Tom Bussell
CG:
Olivier Varteressian
CG:
Tuna Unalan
CG:
Vitaliy Burov
CG Animator:
Nick Johnnides
CG Animator:
Nopia Animation
CG Rigging:
Lee Wolland
Effects Artist:
Rick Walia
Effects Artist:
Hassan Taimur
Compositor:
Nick Tanner
Compositor:
Jacob Slutsky
Compositor:
Robert Bruce
Compositor:
Daniel Morris
Compositor:
Joey Deady
Visual Effects Executive Producer:
Charlotte Arnold
Visual Effects Producer:
Alexa Mauro
3D Tracking:
QL Beans
3D Scanning:
WYSIWYG 3D
Rotoscoping:
Filaments Visual Effects
Color Grading:
Andrew Francis
Sound Design:
Ballad
Sound Design:
Adrian Aurelius
Composer:
Phil Kay
Music Company:
Woodwork Music
Slaughterhouse Studio Production Manager:
Meg Volk
Slaughterhouse Editor:
Jim Schwartz
Producer:
Maggie Miller
Mix:
Wave Studios
Sound Design:
Aaron Reynolds

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