Gaming is an escape from real-life 'monsters' in PlayStation's latest spot

Garth Davis directs cinematic spot for BBH New York

Published On
Jun 04, 2018

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Could gaming be an outlet for all our 21st century mental angst?

That seems to be the message of a cinematic new spot from PlayStation, via BBH New York, in which a young woman, standing on a lonely road confronted by fog, solemnly informs us that "fear is a monster"....along with loneliness and doubt. But, she goes on to explain, "in our world" (i.e. the world of gamers) they "never fear monsters." She's joined by a huge crowd of ecstatic fellow gamers, including a little boy who crawls out from under a bed, as they run and fly along a beach.

Launched June 3 during the NBA Finals, the film invites gamers to "play fearlessly" on PlayStation, and it's unusual for the brand in that it doesn't highlight a specific game or product. It was directed by Reset's Garth Davis, who's known for directing "Top of the Lake," as well as the Oscar-nominated feature film "Lion."


Jun 04, 2018
Brand :
Agency :
BBH-New York
Senior Vice President, Global Marketing :
Eric Lempel
Vice President, Marketing :
Mary Yee
Brand Marketing Director :
Eric Lachter
Senior Brand Manager :
Alex Gomez
Associate Marketing Manager :
Dianne Segovia
Chief Creative Officer :
Gerard Caputo
Creative Director :
Colin Kim
Creative Director :
Lucas Bongioanni
Art Director :
Bruno Franchino
Copywriter :
Hora Sormani
Creative Contributor :
Monica Taylor
Creative Contributor :
Diego Fonseca
Creative Contributor :
Aimée Perrin
Creative Contributor :
Stu Rubin
Executive Producer :
Adam Perloff
Business Affairs Director :
Librado Sanchez
Head of Account Management :
Brett Edgar
Group Account Director :
Kendra Schaaf
Account Manager :
Johnny Skwirut
Assistant Account Manager :
Alex Zadeii
Head of Strategy :
Kendra Salvatore
Strategist :
Dylan Fauss
Group Comms Planning Director :
Darus Zahm
Comms Strategist :
Zack Green
Project Manager :
Cameron Wells
Production Company :
Director :
Garth Davis
Director, Photography :
Greig Fraser
Managing Director :
Dave Morrison
Executive Producer :
Deannie ONeil
Producer :
Karen Sproul
Edit Company :
Editor :
Leo Scott
Assistant Editor :
Joshua Raymond Lee
Executive Producer :
Lauren Bleiweiss
Producer :
Greer Bratschie
Visual Effects :
Visual Effects Supervisor/2D Lead :
Ivan Zwarts
CG Lead :
Tom Bussell
CG :
Olivier Varteressian
CG :
Tuna Unalan
CG :
Vitaliy Burov
CG Animator :
Nick Johnnides
CG Animator :
Nopia Animation
CG Rigging :
Lee Wolland
Effects Artist :
Rick Walia
Effects Artist :
Hassan Taimur
Compositor :
Nick Tanner
Compositor :
Jacob Slutsky
Compositor :
Robert Bruce
Compositor :
Daniel Morris
Compositor :
Joey Deady
Visual Effects Executive Producer :
Charlotte Arnold
Visual Effects Producer :
Alexa Mauro
3D Tracking :
QL Beans
3D Scanning :
Rotoscoping :
Filaments Visual Effects
Color Grading :
Andrew Francis
Sound Design :
Sound Design :
Adrian Aurelius
Composer :
Phil Kay
Music Company :
Woodwork Music
Slaughterhouse Studio Production Manager :
Meg Volk
Slaughterhouse Editor :
Jim Schwartz
Producer :
Maggie Miller
Mix :
Wave Studios
Sound Design :
Aaron Reynolds

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