Gaming is an escape from real-life 'monsters' in PlayStation's latest spot
Garth Davis directs cinematic spot for BBH New York
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Could gaming be an outlet for all our 21st century mental angst?
That seems to be the message of a cinematic new spot from PlayStation, via BBH New York, in which a young woman, standing on a lonely road confronted by fog, solemnly informs us that "fear is a monster"....along with loneliness and doubt. But, she goes on to explain, "in our world" (i.e. the world of gamers) they "never fear monsters." She's joined by a huge crowd of ecstatic fellow gamers, including a little boy who crawls out from under a bed, as they run and fly along a beach.
Launched June 3 during the NBA Finals, the film invites gamers to "play fearlessly" on PlayStation, and it's unusual for the brand in that it doesn't highlight a specific game or product. It was directed by Reset's Garth Davis, who's known for directing "Top of the Lake," as well as the Oscar-nominated feature film "Lion."
Credits
- Date
- Jun 04, 2018
- Brand :
- PlayStation
- Agency :
- BBH-New York
- Senior Vice President, Global Marketing :
- Eric Lempel
- Vice President, Marketing :
- Mary Yee
- Brand Marketing Director :
- Eric Lachter
- Senior Brand Manager :
- Alex Gomez
- Associate Marketing Manager :
- Dianne Segovia
- Chief Creative Officer :
- Gerard Caputo
- Creative Director :
- Colin Kim
- Creative Director :
- Lucas Bongioanni
- Art Director :
- Bruno Franchino
- Copywriter :
- Hora Sormani
- Creative Contributor :
- Monica Taylor
- Creative Contributor :
- Diego Fonseca
- Creative Contributor :
- Aimée Perrin
- Creative Contributor :
- Stu Rubin
- Executive Producer :
- Adam Perloff
- Business Affairs Director :
- Librado Sanchez
- Head of Account Management :
- Brett Edgar
- Group Account Director :
- Kendra Schaaf
- Account Manager :
- Johnny Skwirut
- Assistant Account Manager :
- Alex Zadeii
- Head of Strategy :
- Kendra Salvatore
- Strategist :
- Dylan Fauss
- Group Comms Planning Director :
- Darus Zahm
- Comms Strategist :
- Zack Green
- Project Manager :
- Cameron Wells
- Production Company :
- RESET
- Director :
- Garth Davis
- Director, Photography :
- Greig Fraser
- Managing Director :
- Dave Morrison
- Executive Producer :
- Deannie ONeil
- Producer :
- Karen Sproul
- Edit Company :
- CARTEL
- Editor :
- Leo Scott
- Assistant Editor :
- Joshua Raymond Lee
- Executive Producer :
- Lauren Bleiweiss
- Producer :
- Greer Bratschie
- Visual Effects :
- Blacksmith
- Visual Effects Supervisor/2D Lead :
- Ivan Zwarts
- CG Lead :
- Tom Bussell
- CG :
- Olivier Varteressian
- CG :
- Tuna Unalan
- CG :
- Vitaliy Burov
- CG Animator :
- Nick Johnnides
- CG Animator :
- Nopia Animation
- CG Rigging :
- Lee Wolland
- Effects Artist :
- Rick Walia
- Effects Artist :
- Hassan Taimur
- Compositor :
- Nick Tanner
- Compositor :
- Jacob Slutsky
- Compositor :
- Robert Bruce
- Compositor :
- Daniel Morris
- Compositor :
- Joey Deady
- Visual Effects Executive Producer :
- Charlotte Arnold
- Visual Effects Producer :
- Alexa Mauro
- 3D Tracking :
- QL Beans
- 3D Scanning :
- WYSIWYG 3D
- Rotoscoping :
- Filaments Visual Effects
- Color Grading :
- Andrew Francis
- Sound Design :
- Ballad
- Sound Design :
- Adrian Aurelius
- Composer :
- Phil Kay
- Music Company :
- Woodwork Music
- Slaughterhouse Studio Production Manager :
- Meg Volk
- Slaughterhouse Editor :
- Jim Schwartz
- Producer :
- Maggie Miller
- Mix :
- Wave Studios
- Sound Design :
- Aaron Reynolds
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