Wilson made a music track out of Roger Federer's tennis playing

Recording made in the Mojave desert promotes Federer's Pro Staff RF97 racket

Published On
Jul 17, 2018

Editor's Pick

He may not have won Wimbledon, but Roger Federer has been a hot ticket for tennis-related advertisers this year.

Not only did he unveil a lucrative clothing partnership with Uniqlo at the tournament, he also teamed up with Wilson to make a very cool music video, seen here, using Federer's Pro Staff RF97 as the only instrument.

Wilson commissioned film company Farm League to come up with a fun and inventive way to launch
the RF97 Autograph racket, and it brought in music producer Money Mark, of Beastie Boys fame, to create an original track. A production team from The Farm League captured a variety of sounds -- including the zip on his bag, a can of balls being opened and the swish of the balls -- from Federer's tennis workout in the Mojave Desert and had Money Mark live mix them into an electronic beat. The resulting spot, "Play Your Heart Out," was directed by Charlie McDowell.

Farm League also made a limited edition set of vinyl records of the track; you can order a special box set including the racket, record and here for $597.

Credits

Date
Jul 17, 2018
Brand:
Wilson
Director, Global Marketing:
Kyle Schlegel
Senior Global Marketing Manager:
Anna Guelzim
Associate Creative Director:
Tim McCaffrey
Global Social Media Specialist:
Annie Safranski
Production:
Farm League
Director:
Charlie McDowell
Co-Founder and Executive Producer:
Tieneke Pavesic
Co-Founder, Executive Producer and CFM:
Tim Lynch
Executive Creative Director/Brand ENT:
Marc Gilbar
Executive Producer/Account Director:
Michael Pizzo
Post Production Supervisor:
Peter Bunstein
1st Art Director:
Matthew Waters
2nd Art Director:
Jim Munoz
Director, Photography:
Isiah Donte Lee
1st AC:
Karim Belkasemi
2nd AC:
Matt Taylor
Gaffer:
Brian Mundell
BB Driver:
Jack Shaw
Key Grip:
Sean Talbott
BB Grip:
Justin Bernard
Grip:
Dan Poole
Hyphemate:
Rick Antonette
Production Designer:
Daniel 'Smitty' Smith
Prop Master:
David Bridson
Key Costumer:
Catherine Hahn
Key Makeup:
Lori Matsushima
Moho Driver:
Don Clark
Craft Service:
Natasha Peterson
Medic:
Dan Tarte
Production Assistant:
John Abright
Production Assistant:
Jerry Butt
Production Assistant:
Andrew Giarusso
Production Assistant:
Angus MacMillan
Music Coordinator:
Matt Chambless
Editor:
George Manzanilla
Post Production Producer:
David Burden
Music:
Money Mark
Color:
Marshall Plante
Color:
Olio Creative

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