Wilson made a music track out of Roger Federer's tennis playing
Recording made in the Mojave desert promotes Federer's Pro Staff RF97 racket
Editor's Pick
He may not have won Wimbledon, but Roger Federer has been a hot ticket for tennis-related advertisers this year.
Not only did he unveil a lucrative clothing partnership with Uniqlo at the tournament, he also teamed up with Wilson to make a very cool music video, seen here, using Federer's Pro Staff RF97 as the only instrument.
Wilson commissioned film company Farm League to come up with a fun and inventive way to launch
the RF97 Autograph racket, and it brought in music producer Money Mark, of Beastie Boys fame, to create an original track. A production team from The Farm League captured a variety of sounds -- including the zip on his bag, a can of balls being opened and the swish of the balls -- from Federer's tennis workout in the Mojave Desert and had Money Mark live mix them into an electronic beat. The resulting spot, "Play Your Heart Out," was directed by Charlie McDowell.
Farm League also made a limited edition set of vinyl records of the track; you can order a special box set including the racket, record and here for $597.
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Credits
- Date
- Jul 17, 2018
- Brand:
- Wilson
- Director, Global Marketing:
- Kyle Schlegel
- Senior Global Marketing Manager:
- Anna Guelzim
- Associate Creative Director:
- Tim McCaffrey
- Global Social Media Specialist:
- Annie Safranski
- Production:
- Farm League
- Director:
- Charlie McDowell
- Co-Founder and Executive Producer:
- Tieneke Pavesic
- Co-Founder, Executive Producer and CFM:
- Tim Lynch
- Executive Creative Director/Brand ENT:
- Marc Gilbar
- Executive Producer/Account Director:
- Michael Pizzo
- Post Production Supervisor:
- Peter Bunstein
- 1st Art Director:
- Matthew Waters
- 2nd Art Director:
- Jim Munoz
- Director, Photography:
- Isiah Donte Lee
- 1st AC:
- Karim Belkasemi
- 2nd AC:
- Matt Taylor
- Gaffer:
- Brian Mundell
- BB Driver:
- Jack Shaw
- Key Grip:
- Sean Talbott
- BB Grip:
- Justin Bernard
- Grip:
- Dan Poole
- Hyphemate:
- Rick Antonette
- Production Designer:
- Daniel 'Smitty' Smith
- Prop Master:
- David Bridson
- Key Costumer:
- Catherine Hahn
- Key Makeup:
- Lori Matsushima
- Moho Driver:
- Don Clark
- Craft Service:
- Natasha Peterson
- Medic:
- Dan Tarte
- Production Assistant:
- John Abright
- Production Assistant:
- Jerry Butt
- Production Assistant:
- Andrew Giarusso
- Production Assistant:
- Angus MacMillan
- Music Coordinator:
- Matt Chambless
- Editor:
- George Manzanilla
- Post Production Producer:
- David Burden
- Music:
- Money Mark
- Color:
- Marshall Plante
- Color:
- Olio Creative
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