He may not have won Wimbledon, but Roger Federer has been a hot ticket for tennis-related advertisers this year.
Not only did he unveil a lucrative clothing partnership with Uniqlo at the tournament, he also teamed up with Wilson to make a very cool music video, seen here, using Federer's Pro Staff RF97 as the only instrument.
Wilson commissioned film company Farm League to come up with a fun and inventive way to launch
the RF97 Autograph racket, and it brought in music producer Money Mark, of Beastie Boys fame, to create an original track. A production team from The Farm League captured a variety of sounds -- including the zip on his bag, a can of balls being opened and the swish of the balls -- from Federer's tennis workout in the Mojave Desert and had Money Mark live mix them into an electronic beat. The resulting spot, "Play Your Heart Out," was directed by Charlie McDowell.
Farm League also made a limited edition set of vinyl records of the track; you can order a special box set including the racket, record and here for $597.