As winter descends upon us, few will be rejoicing at the prospects of blizzards, freezing winds and snow shovels. Except, apparently, gaming fans, who now have the perfect excuse to stay home all day on their consoles.
That's the idea behind Playstation's new Black Friday ad, by BBH New York, in which an initially depressed-looking gamer opens his curtains upon a howling blizzard. He breaks into a huge grin and a Broadway-style song about how it's a "gorgeous day to play." Director Matthijs Van Heijningen of MJZ has fun with the outdoor scene of misery; screaming neighbors are blown around by the wind, and there's even an oddly adorable frozen cat. In contrast, our gamer hero leaps around in ecstasy indoors. The ad ends with a message to "stay warm this Black Friday."
Promoting Playstation's Black Friday deals, the campaign includes the TV commercial and custom social videos that will run on Instagram, Facebook and YouTube pre-roll.