A blizzard is bliss for a gamer in Playstation's Black Friday spot

Matthijs Van Heijningen directs funny ad for BBH New York

Published On
Nov 14, 2018

Editor's Pick

As winter descends upon us, few will be rejoicing at the prospects of blizzards, freezing winds and snow shovels. Except, apparently, gaming fans, who now have the perfect excuse to stay home all day on their consoles.

That's the idea behind Playstation's new Black Friday ad, by BBH New York, in which an initially depressed-looking gamer opens his curtains upon a howling blizzard.  He breaks into a huge grin and a Broadway-style song about how it's a "gorgeous day to play." Director Matthijs Van Heijningen of MJZ has fun with the outdoor scene of misery; screaming neighbors are blown around by the wind, and there's even an oddly adorable frozen cat. In contrast, our gamer hero leaps around in ecstasy indoors. The ad ends with a message to "stay warm this Black Friday."

Promoting Playstation's Black Friday deals, the campaign includes the TV commercial and custom social videos that will run on Instagram, Facebook and YouTube pre-roll.

Credits

Date
Nov 14, 2018
Client:
Sony Playstation
Agency:
BBH-New York
Senior Vice President, Global Marketing:
Eric Lempel
Vice President, Marketing:
Mary Yee
Director Brand Marketing:
Eric Lachter
Brand Manager:
Dianne Segovia
Chief Creative Officer:
Gerard Caputo
Executive Creative Director:
Jonathan Mackler
Creative Director:
Lucas Bongioanni
Creative Director:
Colin Kim
Art Director:
Aimee Perrin
Copywriter:
Stu Rubin
Head of Design:
Bruno Borges
Designer:
Stephanie Muñoz
Head of Production:
Ed Zazzera
Executive Producer:
Abbie Noon
Director of Business Affairs:
Librado Sanchez
Head of Account Management:
Brett Edgar
Group Account Director:
Kendra Schaaf
Account Manager:
Johnny Skwirut
Assistant Account Manager:
Alex Zadeii
Production Company:
MJZ
Director:
Matthijs Van Heijningen
Director of Photography:
Ruben Impens
Executive Producer:
Eriks Krumins
Head of Production:
Janet Nowosad
Producer:
Donald Taylor
Production Service Company:
Migrate Films
Edit:
Work Editorial NY
Editor:
Jono Griffith
Assistant Editor:
Trevor Myers
Executive Editorial Producer:
Erica Thompson
Producer:
Chris Delarenal
Color:
The Mill - New York
Shoot Supervisor:
Ruben Vandebroek
3D Lead:
Ruben Vandebroek
3D Lead:
John Montefusco
3D Artist:
Todd Akita
3D Artist:
Charles Lee
2D Lead:
Siro Valente
2D Artist:
Marco Baratto
2D Artist:
James Cudahy
Executive Producer:
Eliana Carranza-Pitcher
Senior VFX Producer:
Mandy Harris
Color:
The Mill - New York
Senior Colorist:
Mikey Rossiter
Music:
Walker
Record & Mix:
Tom Jucarone
Record & Mix:
Sound Lounge

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Project Type