Dazed and Confused : Pokeware
Dazed and Confused pokes into AR.
Published On
Feb 23, 2010
Editor's Pick
As part of its Augmented Reality issue, Dazed and Confused introduces Pokeware technology. The issue features five AR-activated fashion videos showcasing Spring collections, the best of which are summed up in a 30-second teaser featuring Pokeware. The tech allows readers to pause the teaser mid-viewing to see which designers were behind the fashions shown.
Credits
- Date
- Feb 24, 2010
- Brand :
- Dazed and Confused
- Client :
- Dazed and Confused
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Project Type