More power for me

Published On
Aug 02, 2020


Sports drink marketing has gone soft, presenting a sanitized version of competition that looks nothing like what our audience experiences on the court and sees in their feeds. The tone has been far more handshakes and high fives than trash talk and hard fouls. Real competition is far more ruthless, where every weakness is exploited to create a powerful advantage no matter the sport or athlete.

Our research revealed that true power for modern athletes comes when a ruthless competitive spirit meets a primed body. “More Power For Me” is a campaign that supercharges that competitive spirit while defining the powerful role POWERADE plays in an athlete’s physical and mental game.







Aug 02, 2020
Agency :
Client :
Group Director/Content & Creative Excellence :
Mike McGarry
Director/Content & Creative Excellence :
Alex Ames
Senior Producer :
Rebecca Smith
Brand Manager :
Jasmine Lipford
Chief Creative Officer/Co-Founder :
Jay Kamath
Chief Strategy Officer/Co-Founder :
Matt Johnson
Head of Production :
Dan Ruth
Production :
Director :
Dave Meyers
Executive Producer :
Jim Bouvet
Executive Producer :
Frank Scherma
Producer :
Steve Fredriksz
Head of Production :
Cathy Dunn
Production Supervisor :
Lisa Brugliera
Editorial :
Cabin Editorial
Editor :
Greg Scruton
Executive Producer :
Carr Shilling
Producer :
Michelle Dorsch
Assistant Editor :
Erik Vogt-Nilsen
Music :
Human Worldwide
Sound Design and Mix :
Lime Studios
Mixer :
Rohan Young
Assistant Mixer :
Jeremy Nichols
Visual Effects :
President :
James Razzell
Director of Production :
Bathan Thomas
VFX Supervisor :
Chris Eckardt
VFX Producer :
Chris Lewis
Colorist :
Beau Leon

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