How Many Cigarette Packs For That Pair of Shoes?
Brazilian shopping mall changes up price tags for anti-tobacco campaign
Published On
Apr 11, 2013
Editor's Pick
It's often been said that the best way to get smokers to quit is by showing them how much money they're spending on their cigarettes. Master Roma Waiteman and Palladium Shopping Center in Curitiba bring that idea to life with "Price Setter." On the National Day Against Tobacco, the agency changed up the price tags in the entire mall -- and replacing them with tags showing how many packs of cigarettes you could buy with that amount of money.
Credits
- Date
- Apr 12, 2013
- Brand :
- Palladium
- Client :
- Palladium
- Agency :
- Master Roma Waiteman
- Vice President/Creative Director :
- Flavio Waiteman
- Creative Director :
- Victor Afonso
- Copywriter :
- Bruno Leite
- Art Director :
- Dear Rebello
- Art Director :
- David Keller
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Project Type
