How Many Cigarette Packs For That Pair of Shoes?

Brazilian shopping mall changes up price tags for anti-tobacco campaign

Published On
Apr 11, 2013

Editor's Pick

It's often been said that the best way to get smokers to quit is by showing them how much money they're spending on their cigarettes. Master Roma Waiteman and Palladium Shopping Center in Curitiba bring that idea to life with "Price Setter." On the National Day Against Tobacco, the agency changed up the price tags in the entire mall -- and replacing them with tags showing how many packs of cigarettes you could buy with that amount of money.


Apr 12, 2013
Brand :
Client :
Agency :
Master Roma Waiteman
Vice President/Creative Director :
Flavio Waiteman
Creative Director :
Victor Afonso
Copywriter :
Bruno Leite
Art Director :
Dear Rebello
Art Director :
David Keller

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Project Type