'Pride and Prejudice' Meets Baked Goods in Warburtons' Epic Period Piece

U.K. bakery brand Warburtons has been all about big, blockbuster-style productions in its recent work by WCRS, and it's worked well--its epic 2015 ad featuring the Muppets was voted the most successful Christmas ad of 2015 in a viewer survey. After an action thriller spoof starring Sly Stallone, now it's back with a new spot that spoofs costume dramas, in particular, the well-known 1990s dramatization of "Pride and Prejudice" starring Colin Firth. Perhaps with a nod to other brands weaving romantic sagas around their founders (we're looking at you, Burberry), "Pride & Breadjudice" has comedian Peter Kay showing up in real-life chairman Jonathan Warburton's office proposing an epic drama based on his ancestors. We then see the drama, featuring a feisty Elizabeth Bennet-type fending off suitors and fallling for Kay's portly version of Mr. Darcy (complete with Photoshopped abs). There's a bread-kneading nod to the potter's wheel scene in "Ghost," as we build up to the moment where Kay looks set to receate Firth's dripping-wet-shirt moment from the drama. How will it all end? All in all, it's a lot of fun, with a script stuffed with jokes that will appeal to a U.K. audience weaned on costume dramas. Declan Lowney of Another Film Company, who helmed both the Muppets and Stallone ads, is once again the director.

'Pride and Prejudice' Meets Baked Goods in Warburtons' Epic Period Piece

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