Pringles inserts itself into a wreath, a yoga pose and more in this playful holiday campaign

10-second spots by Grey London were designed as 'social first'

Published On
Nov 30, 2020

Editor's Pick

There are some foodstuffs (gingerbread, mince pies, any kind of alcohol) that lend themselves very obviously to holiday advertising, but it seems this year anything goes when it comes to festive food. We've already seen a Christmas pie from Pizza Hut, a "churkey" from Popeye's and Uber Eats, and here's a campaign from P&G's Pringles that tries to insert the chips into all kinds of holiday tropes.

For example, in one of a series of short, funny spots, created by Grey London for the European market, a man makes a holiday wreath for his front door out of Pringles, instead of foliage -- the only downside being that his guests eat half of it as the arrive. In another, a man uses a tub of Pringles as an alternative champagne bottle, dispensing chips instead of fizz into his friends' coupes.

Another spot, in a nod to the pandemic, shows a group of friends playing charade via Zoom. One man mimics eating a Pringle, but when that doesn't work he adopts a yoga pose in the shape of a Pringle chip. And in a fourth, a woman in a puffer jacket miraculously slims down when she reveals the Pringles she's smuggled in. 

According to Pringles, the executions were deliberately created to reflect the smaller gatherings likely to be taking place in 2020. “Now, more than ever, we want to bring our sense of playfulness to consumers and demonstrate that festive celebrations are not just limited to big events," said Olga Pere, marketing director for Pringles EMEA, in a statement. "Even small or virtual gatherings can transform into unexpected fun with the Pringles attitude.”

The 10-second bitesize spots were created with "social first" in mind, but will also run on TV.  Conor Byrne directed via HunkyDory, and production took place in Slovenia, part of a "mega shoot" for multiple brands.



Nov 30, 2020
Client :
Agency :
Marketing Director :
Olga Pere
Marketing Manager :
Stephanie Thys
Senior Brand Manager :
Rui Frias
European Director :
Chris Wildish
Marketing Operations Manager :
Fergus Brady
Content Production Manager :
Phil Ball
Digital Marketing Specialist :
Stephen McSweeney
Creative Chairman :
Javier Campopiano
Chief Creative Officer :
Laura Jordan Bambach
Creative Director :
Pedro Rosa
Creative Director :
Roberto Kilciauskas
Creative :
Matt Kennedy
Creative :
Georgia Horrocks
Creative :
Max Gill-Engel
Creative :
Charlie Smith
Strategic Planner :
Lee Barber
Strategic Planner :
Bhavin Pabari
Strategic Planner :
Gil Caldwell-Dunn
Business Lead :
Agi Varanyi
Business Director :
Francesca Philson
Account Director :
Becky Devereux Pile
Account Director :
Bridget Yeates
Account Executive :
Fatema Haji
Producer :
Sally Miller
Producer :
Greg Kates
Producer :
Toby Horrocks
Agency Assistant Producer :
Veronika Dvorska
Designer :
Tyrone Zall
Production Company :
Production Company Producer :
Doochy Moult
Production Company Producer :
Tyler Byrne
Director :
Conor Byrne
Andrij Parekh
Production Design :
Miha Knific
Post Producer :
Annika Gustavsson
Post Producer :
Sara Beckman
Editor :
Matthew Felstead
Colorist :
Ben Rogers
Color :
Gramercy Park Studios
Executive Post Producer :
Annika Gustavsson
VFX Artist :
Stephen Miller
Gramercy Park Studios
Composer :
Charlie Smith
Music Supervisor :
Dominic Bastyra
Music :
Wake The Town
Lead Sound Engineer :
Toby Griffin
Sound :
Gramercy Park Studios
Co-Production Company :
m ss ng p eces

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