There are some foodstuffs (gingerbread, mince pies, any kind of alcohol) that lend themselves very obviously to holiday advertising, but it seems this year anything goes when it comes to festive food. We've already seen a Christmas pie from Pizza Hut, a "churkey" from Popeye's and Uber Eats, and here's a campaign from P&G's Pringles that tries to insert the chips into all kinds of holiday tropes.
For example, in one of a series of short, funny spots, created by Grey London for the European market, a man makes a holiday wreath for his front door out of Pringles, instead of foliage -- the only downside being that his guests eat half of it as the arrive. In another, a man uses a tub of Pringles as an alternative champagne bottle, dispensing chips instead of fizz into his friends' coupes.
Another spot, in a nod to the pandemic, shows a group of friends playing charade via Zoom. One man mimics eating a Pringle, but when that doesn't work he adopts a yoga pose in the shape of a Pringle chip. And in a fourth, a woman in a puffer jacket miraculously slims down when she reveals the Pringles she's smuggled in.
According to Pringles, the executions were deliberately created to reflect the smaller gatherings likely to be taking place in 2020. “Now, more than ever, we want to bring our sense of playfulness to consumers and demonstrate that festive celebrations are not just limited to big events," said Olga Pere, marketing director for Pringles EMEA, in a statement. "Even small or virtual gatherings can transform into unexpected fun with the Pringles attitude.”
The 10-second bitesize spots were created with "social first" in mind, but will also run on TV. Conor Byrne directed via HunkyDory, and production took place in Slovenia, part of a "mega shoot" for multiple brands.