Carmelo Anthony Chooses Between a Game and New Jordan Gear From Foot Locker
BBDO New York Promotes Retailer's '23 Days of Flight'
Dec 13, 2013
Foot Locker and BBDO build up the tension really well in this great new spot featuring Carmelo Anthony getting prepped for a big game. Featuring all the shots you might expect, the spot shows Anthony rolling up in his car, getting his jersey on, getting his leg bandaged, and walking out through the tunnel onto the court.
Except, his favorite store is featuring "23 Days of Flight," where it will debut new Jordan gear every day, for the next 23 days. But Melo definitely has his priorities straight.
This is another tongue-in-cheek spot from Foot Locker parodying familar sports ad tropes. Earlier, they featured Kyrie Irving in a spectacular slam dunk that just happened to go on forever.