Billie tapped photographer Ashley Armitage to depict women in hirsute glory
Jun 27, 2018
Here's something else you don't see often, a women's razor brand that celebrates women's body hair.
Billie, a brand launched around the contention that women pay a "pink tax" on razors by paying more than men do for similar products, has a new campaign to pay homage to the stuff razors remove--female body hair in all its glory. "Project Body Hair" means to reflect Billie's belief that women aren't "goddesses" for shaving and should only shave when they want to, plus the idea that they shouldn't pay more for a razor just because it has a pink handle.
The campaign was shot by photographer Ashley Armitage, known for celebrating female body hair in her imagery. As part of the campaign, created in-house, Billie is donating photography of women with body hair to stock photo site Unsplash. It's also crowdsourcing positive images of women with body hair on its website projectbodyhair.com and via the hashtag #projectbodyhair.