This razor brand embraces women with body hair
Billie tapped photographer Ashley Armitage to depict women in hirsute glory
Editor's Pick
Here's something else you don't see often, a women's razor brand that celebrates women's body hair.
Billie, a brand launched around the contention that women pay a "pink tax" on razors by paying more than men do for similar products, has a new campaign to pay homage to the stuff razors remove--female body hair in all its glory. "Project Body Hair" means to reflect Billie's belief that women aren't "goddesses" for shaving and should only shave when they want to, plus the idea that they shouldn't pay more for a razor just because it has a pink handle.
The campaign was shot by photographer Ashley Armitage, known for celebrating female body hair in her imagery. As part of the campaign, created in-house, Billie is donating photography of women with body hair to stock photo site Unsplash. It's also crowdsourcing positive images of women with body hair on its website projectbodyhair.com and via the hashtag #projectbodyhair.
Credits
- Date
- Jun 27, 2018
- Brand :
- Billie
- Creative Director :
- Noemie Le Coz
- Art Director :
- Katie Minchak
- Director :
- Ashley Armitage
- Director, Photography :
- Andrew Maso
- Photographer :
- Ashley Armitage
- Photographer :
- Luca Venter
- Creative Director :
- Marie Rönn
- Creative Director :
- Tim Cairns
- Executive Producer :
- Amy Kommatas
- Post Production Company :
- The Whitehouse Post
- Executive Producer :
- Caitlin Grady
- Editor :
- Lizzy Graham
- Post Producer :
- Jessica Mann
- Visual Effects/Finishing :
- Carbon
- Colorist/Head of Color Grading :
- Aubrey Woodiwiss
- Partner/Executive Producer :
- Frank Devlin
- Color Assistant :
- Bree Brackett
- Flame Artist :
- John Price
- Music :
- Tomboy by Princess Nokia
- Sound Design :
- Wave Studios
- Audio Engineer :
- Aaron Reynolds
- Executive Producer :
- Vicky Ferraro
Need a credit fix? Contact the Creativity Editors