Custard, The Stuff that Binds Families Together

New Ambrosia spot out of JWT London majestically plays up the social currency of the classic treat

Published On
Mar 14, 2013

Editor's Pick

Why can't more food advertising be this artful? JWT London debuts Premier Foods brand Ambrosia Custard's first spot in ten years, "This is Pudding." Directed by Joanna Bailey of Bare Films, the gorgeous, and surprisingly moving ad shows how the silky treat brings family closer together--by pausing video games, repairing relationship rifts and more. The lilting soundtrack and august voiceover helps round out the beautiful package.


Mar 15, 2013
Brand :
Ambrosia Custard
Client :
Ambrosia Custard
Agency :
Executive Creative Director :
Russell Ramsey
Creative Director :
Dave Masterman
Creative :
James Humphreys
Creative :
Craig Hunt
Producer :
Roy Swansborough
Creative Planner :
Hilde Oord
Creative Planner :
Lola Finney
Director :
Joanna Bailey
Production Company :
Bare Films
Editor :
Adam Marshall
Editorial Company :
White House
Sound Director :

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