New Ambrosia spot out of JWT London majestically plays up the social currency of the classic treat
Mar 14, 2013
Why can't more food advertising be this artful? JWT London debuts Premier Foods brand Ambrosia Custard's first spot in ten years, "This is Pudding." Directed by Joanna Bailey of Bare Films, the gorgeous, and surprisingly moving ad shows how the silky treat brings family closer together--by pausing video games, repairing relationship rifts and more. The lilting soundtrack and august voiceover helps round out the beautiful package.