Absolut : Purity

Purer still.

Published On
Dec 18, 2011

Editor's Pick

Absolut Vodka has taken over one of Avenue de l'Opera's bus shelters in Paris with a poster via TBWA/ BEING Paris aimed at 'embodying purity to the extreme'. Created from just one sheet of blank paper by artist Simon Schubert, it was made without ink or chlorine on 100 % cellulose paper, and is formed only from folds, with the image revealed by shadows and light. See more about how it was done in the 'Making Of' video.