Quilted Northern is just really nice toilet paper, not a bunny,dolphins or a goldfish, say these zany ads
Campaign from Droga5 highlights the craft that goes into making it
Editor's Pick
Quilted Northern's rather off-the-wall new campaign is based around a product insight: that it's just really nice toilet paper. That's compared with all the random things you could mistake it for instead, like dolphins, a goldfish, planet earth, a bouncy castle and--seen here--a fluffy angora show bunny.
The ads are by Droga5, which seems to be bringing to the brand some of the zaniness we've seen in its campaigns for the likes of MailChimp.
Matthew Swanson at Epoch directed the series of 15-second spots for the brand, which aim to highlight the craft and quality that goes into the product (yes, there's method in the randomness--the angora bunny, for example, is meant to represent the softness of the paper and the bouncy castle its flexibility).
Credits
- Date
- Mar 22, 2018
- Brand :
- Quilted Northern
- Client :
- Quilted Northern
- Chairperson :
- David Droga
- Executive Creative Director :
- Neil Heymann
- Creative Director :
- Matty Smith
- Associate Creative Director :
- Erica Pressly Kaplan
- Copywriter :
- Ryan Snyder
- Copywriter :
- Ted Meyer
- Art Director :
- Katie Willis
- Art Director :
- Tommaso Fontanella
- Group Design Director :
- Rich Greco
- Senior Project Manager :
- Lara Yegenoglu
- Project Manager :
- Tessa Muchura
- Executive Producer :
- Dieter Lebbe
- Film Producer :
- Leah Donnenberg
- Group Director, Strategy :
- Katy Alonzo
- Senior Brand Strategist :
- Sarah Garman
- Communications Strategy Director :
- Elsa Stahura
- Executive Group Director :
- Jeff Prince
- Account Director :
- Ross Gillis
- Account Manager :
- Kyra Gembka
- Associate Account Manager :
- Tehjal Suri
- Associate Counsel :
- Zachary Werner
- Chief Marketing Officer :
- Douwe Bergsma
- Senior Director, Content Center Leader :
- Shari Neumann
- Brand Director :
- Aviral Singh
- Brand Building Leader Director :
- Santiago Arboleda
- Sr Brand Building Manager :
- Richard Busby
- Production Company :
- Epoch Films
- Director :
- Matthew Swanson
- Director, Photography :
- Sebastian Pfaffenbichler
- Executive Producer :
- Melissa Culligan
- Producer :
- Stephanie Bruni
- Editorial :
- Exile
- Executive Producer :
- Sasha Hirschfield
- Editor :
- Katie Turinski
- Assistant Editor :
- Travis Moore
- Executive Producer :
- Sasha Hirschfeld
- Producer :
- Veitan Nyugen
- Post Production :
- Company 3
- Post Production :
- Method Studios
- Producer :
- Anna Kravtsov
- Colorist :
- Sofie Borup
- Music :
- Haystack Music
- Sound Director :
- Heard City
- Sound Engineer :
- Evan Mangiamele
- Sound Engineer :
- Mike Vitacco
Need a credit fix? Contact the Creativity Editors
Related work
Quilted Northern: Quilted Northern parodies Starship with epic ‘We Quilt This City’ music video
Quilted Northern: Quilted Northern : Quilted Northern is Not a Bouncy Castle
Quilted Northern: Quilted Northern : Quilted Northern is Not Dolphins
