Quilted Northern is just really nice toilet paper, not a bunny,dolphins or a goldfish, say these zany ads
Campaign from Droga5 highlights the craft that goes into making it
Mar 22, 2018
Quilted Northern's rather off-the-wall new campaign is based around a product insight: that it's just really nice toilet paper. That's compared with all the random things you could mistake it for instead, like dolphins, a goldfish, planet earth, a bouncy castle and--seen here--a fluffy angora show bunny.
The ads are by Droga5, which seems to be bringing to the brand some of the zaniness we've seen in its campaigns for the likes of MailChimp.
Matthew Swanson at Epoch directed the series of 15-second spots for the brand, which aim to highlight the craft and quality that goes into the product (yes, there's method in the randomness--the angora bunny, for example, is meant to represent the softness of the paper and the bouncy castle its flexibility).