Foot Locker and Russell Westbrook Mock Every 'Sporty' Commercial Ever
BBDO New York Helps Promote Jordan 29 Basketball Shoes by Testing a Kid's Limits
Dec 09, 2014
Foot Locker promotes the Air Jordan 29 basketball shoe's arrival in stores with a helping hand from Oklahoma City Thunder point guard Russell Westbrook. In this spot out of BBDO New York and directed by O Positive's Jim Jenkins, the pro baller takes a teenage boy who also wants to be "like Mike" under this wing. He tests the young man's dedication by asking whether or not he's "ready" for a slew of stereotypical scenarios straight out of sports-related ads.
From the "dramatically-lit gym" to the "workout in an unnecessarily hot room" to a "close up with sweat dripping off your nose," Foot Locker playfully pokes fun at some very familiar scenarios. If the young Michael Jordan wannabe isn't ready for all of those, he may not be ready to fly like MJ.