A woman plays a gentle tune in the midst of disaster in this poignant Red Cross PSA
Spot by BBDO delivers a message about resilience
By
Alexandra Jardine
Published On
Dec 09, 2020
Editor's Pick
A woman plays the piano amidst the ruins of her home in a poignant new PSA from the Red Cross that conveys the resilience that so many have shown this year.
The film, created by BBDO N.Y., aims to remind people that disasters happen year-round, even during a pandemic. Directed by Douglas Avery via Film 47, it features a new rendition of Burt Bacharach’s “What the World Needs Now.”
The custom track was made possible due to the American Red Cross and music publishing company Primary Wave Music’s new “giving back” partnership, launching with this project and providing the Red Cross access to the company’s library of music catalogs, artists and other content without licensing fees.
Credits
- Date
- Dec 09, 2020
- Client :
- Red Cross
- Agency :
- BBDO-New York
- Chief Creative Office Worldwide :
- David Lubars
- SVP Creative Director :
- Anne Lac
- SVP Creative Director :
- Roberto Danino
- SVP Creative Director :
- Fred Kovey
- SVP Senior Creative Director :
- Eric Goldstein
- Group Executive Producer :
- Alex Gianni
- Producer :
- Reid Pierce
- Music Producer :
- Julia Millison
- Senior Business Affairs Manager :
- Kathy Bannon
- Account Manager :
- Sam Henderson
- Senior Strategic Planner :
- Alexandra Britt
- Production Company :
- Film47
- Director :
- Douglas Avery
- Executive Producer :
- Vic Palumbo
- Line Producer :
- Mark Hankey
- Director of Photography :
- Paul Meyers
- Production Manager :
- Tony Finley
- Production Designer :
- Jason Haugaard
- Editorial Company :
- Work Editorial NY
- Editor :
- Adam Witten
- Assistant Editor :
- Julian Laing
- Head of Production :
- Alejandra Alarcon
- Executive Producer :
- Erica Thompson
- Telecine Company :
- CO3
- Telecine Artist :
- Sofie Borup
- Producer :
- Alexandra Lubrano
- Vfxs Company :
- Method Studios NY
- Conform Flame Artist :
- Stephen Morris
- Managing Director :
- Stuart Robinson
- Executive Producer :
- Jesse Kurnit
- Head of Production :
- Tsiliana Jolson
- Sr. Producer :
- Bennett Lieber
- Producer :
- Janine Conway
- Music Company :
- Primary Wave
- Composer :
- Jon Levine
- Manager :
- Jake Livingston
- President of Brand Marketing :
- Jeff Straughn
- Creative Marketing Manager :
- Sam Sklover
- Audio Finishing :
- Heard City
- Composer :
- Evan Mangiamele
- Composer :
- Seth Phillips
- Asst. Engineer :
- Ronnie Stapleton
- Asst. Engineer :
- Catherine Sangiovanni
- Managing Director/Partner :
- Gloria Pitagorsky
- Producer :
- Andi Lewis
- Producer :
- Sasha Awn
- Producer :
- Jackie James
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