A woman plays a gentle tune in the midst of disaster in this poignant Red Cross PSA

Spot by BBDO delivers a message about resilience

Published On
Dec 09, 2020

Editor's Pick

A woman plays the piano amidst the ruins of her home in a poignant new PSA from the Red Cross that conveys the resilience that so many have shown this year.

The film, created by BBDO N.Y., aims to remind people that disasters happen year-round, even during a pandemic. Directed by Douglas Avery via Film 47, it features a new rendition of Burt Bacharach’s “What the World Needs Now.”

The custom track was made possible due to the American Red Cross and music publishing company Primary Wave Music’s new “giving back” partnership, launching with this project and providing the Red Cross access to the company’s library of music catalogs, artists and other content without licensing fees.


Dec 09, 2020
Client :
Red Cross
Agency :
BBDO-New York
Chief Creative Office Worldwide :
David Lubars
SVP Creative Director :
Anne Lac
SVP Creative Director :
Roberto Danino
SVP Creative Director :
Fred Kovey
SVP Senior Creative Director :
Eric Goldstein
Group Executive Producer :
Alex Gianni
Producer :
Reid Pierce
Music Producer :
Julia Millison
Senior Business Affairs Manager :
Kathy Bannon
Account Manager :
Sam Henderson
Senior Strategic Planner :
Alexandra Britt
Production Company :
Director :
Douglas Avery
Executive Producer :
Vic Palumbo
Line Producer :
Mark Hankey
Director of Photography :
Paul Meyers
Production Manager :
Tony Finley
Production Designer :
Jason Haugaard
Editorial Company :
Work Editorial NY
Editor :
Adam Witten
Assistant Editor :
Julian Laing
Head of Production :
Alejandra Alarcon
Executive Producer :
Erica Thompson
Telecine Company :
Telecine Artist :
Sofie Borup
Producer :
Alexandra Lubrano
Vfxs Company :
Method Studios NY
Conform Flame Artist :
Stephen Morris
Managing Director :
Stuart Robinson
Executive Producer :
Jesse Kurnit
Head of Production :
Tsiliana Jolson
Sr. Producer :
Bennett Lieber
Producer :
Janine Conway
Music Company :
Primary Wave
Composer :
Jon Levine
Manager :
Jake Livingston
President of Brand Marketing :
Jeff Straughn
Creative Marketing Manager :
Sam Sklover
Audio Finishing :
Heard City
Composer :
Evan Mangiamele
Composer :
Seth Phillips
Asst. Engineer :
Ronnie Stapleton
Asst. Engineer :
Catherine Sangiovanni
Managing Director/Partner :
Gloria Pitagorsky
Producer :
Andi Lewis
Producer :
Sasha Awn
Producer :
Jackie James

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