A woman plays a gentle tune in the midst of disaster in this poignant Red Cross PSA
Spot by BBDO delivers a message about resilience
Dec 09, 2020
A woman plays the piano amidst the ruins of her home in a poignant new PSA from the Red Cross that conveys the resilience that so many have shown this year.
The film, created by BBDO N.Y., aims to remind people that disasters happen year-round, even during a pandemic. Directed by Douglas Avery via Film 47, it features a new rendition of Burt Bacharach’s “What the World Needs Now.”
The custom track was made possible due to the American Red Cross and music publishing company Primary Wave Music’s new “giving back” partnership, launching with this project and providing the Red Cross access to the company’s library of music catalogs, artists and other content without licensing fees.