A Redneck Gets Introspective In Hilarious Argentinean Spot for VH1
Campaign Aims To Reinforce Channel's Youthful Positioning
Published On
Jun 02, 2014
Editor's Pick
A redneck has a sudden moment of insight into the fact that he's a redneck, but then fails to do anything about in a spot from a new comedic camapign for VH1 from Argentina. The theme of the ads, by La Comunidad, Buenos Aires, is that you won't learn anything from watching VH1; the channel is aiming to reinforce its positioning as a brand that's about entertainment, pop culture and youthful spirit. A second spot has a man collapsing in a restaurant due to the sole other diner (a VH1 watcher) having no clue about CPR. The campaign was directed by Lucas Shannon and produced by Landia.
Credits
- Date
- Jun 02, 2014
- Brand :
- VH1
- Client :
- VH1
- Agency :
- La Comunidad-Buenos Aires
- Chief Creative Officer :
- Joaquin Molla
- Executive Creative Director :
- Ramiro Raposo
- Executive Creative Director :
- Fernando Sosa
- Art Director :
- Dante Zamboni
- Copywriter :
- Nicolas Larroquet
- Copywriter :
- Adrian Rey
- Head of Audio and Visual Production :
- Matias Castro
- Production Company :
- Landia
- Director :
- Lucas Shannon
- Executive Producer :
- Juan Taylor
- Executive Producer :
- Andy Fogwill
- Producer :
- Claudia Antonucci
- Art Director :
- Christian Corio
- Director, Photography :
- Nicholas Wiesnet
- Wardrobe :
- Inanna Bantu
- Makeup :
- Nicole Hawkyard
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