A Redneck Gets Introspective In Hilarious Argentinean Spot for VH1

Campaign Aims To Reinforce Channel's Youthful Positioning

Published On
Jun 02, 2014

Editor's Pick

A redneck has a sudden moment of insight into the fact that he's a redneck, but then fails to do anything about in a spot from a new comedic camapign for VH1 from Argentina. The theme of the ads, by La Comunidad, Buenos Aires, is that you won't learn anything from watching VH1; the channel is aiming to reinforce its positioning as a brand that's about entertainment, pop culture and youthful spirit. A second spot has a man collapsing in a restaurant due to the sole other diner (a VH1 watcher) having no clue about CPR. The campaign was directed by Lucas Shannon and produced by Landia.


Jun 02, 2014
Brand :
Client :
Agency :
La Comunidad-Buenos Aires
Chief Creative Officer :
Joaquin Molla
Executive Creative Director :
Ramiro Raposo
Executive Creative Director :
Fernando Sosa
Art Director :
Dante Zamboni
Copywriter :
Nicolas Larroquet
Copywriter :
Adrian Rey
Head of Audio and Visual Production :
Matias Castro
Production Company :
Director :
Lucas Shannon
Executive Producer :
Juan Taylor
Executive Producer :
Andy Fogwill
Producer :
Claudia Antonucci
Art Director :
Christian Corio
Director, Photography :
Nicholas Wiesnet
Wardrobe :
Inanna Bantu
Makeup :
Nicole Hawkyard

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