A Redneck Gets Introspective In Hilarious Argentinean Spot for VH1
Campaign Aims To Reinforce Channel's Youthful Positioning
Published On
Jun 02, 2014
Editor's Pick
A redneck has a sudden moment of insight into the fact that he's a redneck, but then fails to do anything about in a spot from a new comedic camapign for VH1 from Argentina. The theme of the ads, by La Comunidad, Buenos Aires, is that you won't learn anything from watching VH1; the channel is aiming to reinforce its positioning as a brand that's about entertainment, pop culture and youthful spirit. A second spot has a man collapsing in a restaurant due to the sole other diner (a VH1 watcher) having no clue about CPR. The campaign was directed by Lucas Shannon and produced by Landia.
Credits
- Date
- Jun 02, 2014
- Brand:
- VH1
- Client:
- VH1
- Agency:
- La Comunidad-Buenos Aires
- Chief Creative Officer:
- Joaquin Molla
- Executive Creative Director:
- Ramiro Raposo
- Executive Creative Director:
- Fernando Sosa
- Art Director:
- Dante Zamboni
- Copywriter:
- Nicolas Larroquet
- Copywriter:
- Adrian Rey
- Head of Audio and Visual Production:
- Matias Castro
- Production Company:
- Landia
- Director:
- Lucas Shannon
- Executive Producer:
- Juan Taylor
- Executive Producer:
- Andy Fogwill
- Producer:
- Claudia Antonucci
- Art Director:
- Christian Corio
- Director, Photography:
- Nicholas Wiesnet
- Wardrobe:
- Inanna Bantu
- Makeup:
- Nicole Hawkyard
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