A Redneck Gets Introspective In Hilarious Argentinean Spot for VH1

Campaign Aims To Reinforce Channel's Youthful Positioning

Published On
Jun 02, 2014

Editor's Pick

A redneck has a sudden moment of insight into the fact that he's a redneck, but then fails to do anything about in a spot from a new comedic camapign for VH1 from Argentina. The theme of the ads, by La Comunidad, Buenos Aires, is that you won't learn anything from watching VH1; the channel is aiming to reinforce its positioning as a brand that's about entertainment, pop culture and youthful spirit. A second spot has a man collapsing in a restaurant due to the sole other diner (a VH1 watcher) having no clue about CPR. The campaign was directed by Lucas Shannon and produced by Landia.

Credits

Date
Jun 02, 2014
Brand:
VH1
Client:
VH1
Agency:
La Comunidad-Buenos Aires
Chief Creative Officer:
Joaquin Molla
Executive Creative Director:
Ramiro Raposo
Executive Creative Director:
Fernando Sosa
Art Director:
Dante Zamboni
Copywriter:
Nicolas Larroquet
Copywriter:
Adrian Rey
Head of Audio and Visual Production:
Matias Castro
Production Company:
Landia
Director:
Lucas Shannon
Executive Producer:
Juan Taylor
Executive Producer:
Andy Fogwill
Producer:
Claudia Antonucci
Art Director:
Christian Corio
Director, Photography:
Nicholas Wiesnet
Wardrobe:
Inanna Bantu
Makeup:
Nicole Hawkyard

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