Campaign by Grey London creates an information-based collage
Apr 09, 2013
Grey London cleverly mixes dataviz with photography in a print campaign promoting The Sunday Times' annual Rich List. Wealthy celebrities such as Paul McCartney, Alan Sugar and Daniel Radcliffe are depicted in bar graphs measuring their wealth as reported in Rich Lists over the years. Each "bar" represents a snapshot of the wealthy individual from that era, creating a visual collage that spans their career. The ads will also run online and on outdoor media.