Rick Hoffman from ‘Suits’ is everywhere at once in amusing ad for legal management software

PracticePanther spots visits the overwhelmed law office of Hoffman Hoffman Hoffman & Hoffman

Published On
Feb 05, 2024
Three Rick Hoffmans in a lawyer's office

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“Hoffman Hoffman Hoffman & Hoffman, please hold.”

In a small law firm, you can’t do everything yourself. That’s the message in a new ad for PracticePanther, the legal management software, featuring Rick Hoffman as a man pushing his limits to fill every role in the office to get the job done. However, is the job being done correctly? Clearly not.

Within the Hoffman-multiverse, the “Suits” star has roles in the clerk, lawyer, human resources and billing departments. However, chaos ensues as completing even a simple task seems impossible without organization and a clear management process.

“He don’t got this because he doesn’t have PracticePanther,” narrator-Hoffman says.

The solution? A panther-shaped lever that roars. Well, sort of.


The solution is PracticePanther’s management platform, which already serves tens of thousands of legal professionals across more than 170 countries. It’s designed to make things easier for lawyers with all-in-one features, including automated client intake, billing, docketing and contact management using cloud-based technology.

According to a recent study by PracticePanther, most small and midsized law firms spend less than 35% of their time on tasks that they can bill clients for. The rest is mainly used for non-billable administrative work.

“This campaign serves as a bit of an ode to the classic experience of many practitioners at small law firms,” said Mayowa Oyebadejo, VP of marketing at PracticePanther. “Yet, at its core, it’s a salient reminder that as familiar as these challenges may be, they don’t have to define a firm’s future.”

Directed by Tim Hamilton and featured on PracticePanther’s owned channels, “Lawyers Should be Lawyering” made its debut Feb. 1. The commercial will run in the U.S. across various channels, including streaming platforms, digital and social.


Feb 05, 2024
Client :
Agency :
Grey Midwest
VP Marketing :
Mayowa Oyebadejo
Sr Marketing Manager :
Nina Lee
Creative Designer :
Dave Puente
Product Marketing Manager :
Dan Bowman
Chief Creative Officer :
Adam Kahn
Associate Creative Director - Copy :
Peter Herbert
Associate Creative Director Design :
Mark Van Patten
Chief Client Officer :
Christopher Reintz
Senior Project Manager :
Lindsey Mai
Chief Production Officer :
James McPherson
VP/Head of Production Operations :
Sheri Lutz
Associate Integrated Producer :
Xiyanna Kellogg
Head of Talent :
Natasha Howell
EVP/Director of Business Affairs :
Stephen Bernstein
Business Manager :
Van Ovart
Production Company :
Circle Productions
Director :
Tim Hamilton
Director of Photography :
Doug Koch
Executive Producer :
Karen Tameanko
Producer :
Amanda Curtis
Editor :
David Cea
Music/Sound Design :
Ryan Hobler
SVP/Head of Creative Content :
Ryan Spalazzi
Colorist :
Paul Galati
Finishing :
Principal Talent :
Rick Hoffman

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