Roger Federer leaves home as a child in a touching spot for Rimowa
The 5-part campaign from Anomaly in Berlin features the stories of celebrities and travelers for the luggage brand's 120th anniversary
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When he was 14, Roger Federer left his home in Switzerland to pursue a dream. A new spot for luggage brand Rimowa recounts the conversation the now-20-time tennis Grand Slam winner had with his father all those years ago.
“I have to go where the courts are,” the boy tells his papa.
“Then don’t come back too soon,” comes the encouraging reply.
Shot in Lucerne, Switzerland and directed by Karim Huu Do, the spot kicks off a new campaign from Anomaly in Berlin featuring the personal stories of famous travelers and Rimowa owners. London-based model and activist Adwoa Aboah gently encourages herself in a spot directed by Jonas Lindstroem. “Never Still” is Rimowa’s first global integrated campaign, launched to celebrate the bran’s 120th anniversary.
A 60-second anthem film weaves together both stories, along with scenes from three future spots starring chef Nobu Matsuhisa, Louis Vuitton Artistic Director Virgil Abloh and Dior Men’s jewelry designer Yoon Ahn. Additional photography is by Brett Lloyd.
The spots are running in paid and owned placements on digital and social channels, in-flight entertainment on Air France, in cinemas in U.S. and Europe, airports in New York City, Los Angeles, London, Paris and Nice, France and in out-of-home placements in New York, LA, Paris, Berlin, London, Hong Kong and Tokyo.
Credits
- Date
- Sep 11, 2018
- Chief Brand Officer :
- Hector Muelas
- Head of Global Marketing :
- Jenny Huang
- Head of Marketing :
- Christof Hildebrandt
- Marketing Manager :
- Gaelle Appelmans
- Global Content & Creative Manager :
- Yannis Henrion
- Global Senior Copywriter :
- Nicole Rodriguez Woods
- Executive Creative Director :
- Frank Hahn
- Creative Director :
- Sebastian Lyman
- Creative Director :
- Nikolaus Ronacher
- Creative Director :
- Paulo Martins
- Executive Producer :
- Stefan Bader
- Producer :
- Stefan Bader
- Producer :
- Agostino de Martino
- Print Producer :
- Davor Brkan
- Production Assistant :
- Svenja Handke
- Account Director :
- Tania Delamotte
- Account Manager :
- Julia Saumande
- Strategist :
- Anneliese Rapp
- Art Director :
- Mayara Schmidt
- Post Production :
- BWGTBLD
- Director :
- Dexter Navy
- Director of Photography :
- Stuart Winecoff
- Editor :
- Will Town
- Executive Producer :
- Philipp Ramhofer
- Line Producer :
- Emily McEvoy
- Director :
- Jared Knecht
- Director of Photography :
- Kristof Brandl
- Editor :
- Jacob Ipsen
- Executive Producer :
- Jakob Preischl
- Line Producer :
- Ivo van Riet
- Line Producer :
- Sebastian Cordes
- Director :
- Karim Huu Do
- Director of Photography :
- Nicolas Karakatsanis
- Editor :
- Chris Zimmermann
- Executive Producer :
- Jakob Preischl
- Executive Producer :
- Philipp Ramhofer
- Line Producer :
- Ivo van Riet
- Production Company :
- Iconoclast
- Director :
- Jonas Lindstroem
- Director of Photography :
- Rina Yang
- Executive Producer :
- Nils Schwemer
- Line Producer :
- Emily Rudge
- Line Producer :
- Jannis Birsner
- Production Manager :
- Leyli Khatebzadeh
- Director :
- I AM HERE
- Director of Photography :
- Paul Ozgur
- Editor :
- I AM HERE
- Editor :
- Michael Weicker
- Executive Producer :
- Nils Schwemer
- Line Producer :
- Emily Rudge
- Line Producer :
- Jannis Birsner
- Production Manager :
- Leyli Khatebzadeh
- Photographer :
- Brett Lloyd
- Agent :
- TOTAL WORLD
- Retouch :
- TOUCH DIGITAL
- Post Production :
- NHB
- Editor :
- Christian Zimmermann
- Colorist :
- Julien von Schultzendorff
- VFX :
- Nhat Quang Tran
- VFX :
- Tobias Horvath
- VFX :
- Norman Struwe
- VFX :
- Marvin Sprengel
- VFX :
- Tany Heider
- VFX :
- Andreas Petri
- Producer :
- Julia Christin Saure
- Sound :
- Wenke Kleine-Benne
- Audio Producer :
- Steffen Stark
- Music :
- Jacques Greene
- Courtesy of :
- LuckyMe
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