Roger Federer leaves home as a child in a touching spot for Rimowa

The 5-part campaign from Anomaly in Berlin features the stories of celebrities and travelers for the luggage brand's 120th anniversary

Published On
Sep 11, 2018

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When he was 14, Roger Federer left his home in Switzerland to pursue a dream. A new spot for luggage brand Rimowa recounts the conversation the now-20-time tennis Grand Slam winner had with his father all those years ago.

“I have to go where the courts are,” the boy tells his papa.

“Then don’t come back too soon,” comes the encouraging reply.

Shot in Lucerne, Switzerland and directed by Karim Huu Do, the spot kicks off a new campaign from Anomaly in Berlin featuring the personal stories of famous travelers and Rimowa owners. London-based model and activist Adwoa Aboah gently encourages herself in a spot directed by Jonas Lindstroem. “Never Still” is Rimowa’s first global integrated campaign, launched to celebrate the bran’s 120th anniversary.

A 60-second anthem film weaves together both stories, along with scenes from three future spots starring chef Nobu Matsuhisa, Louis Vuitton Artistic Director Virgil Abloh and Dior Men’s jewelry designer Yoon Ahn. Additional photography is by Brett Lloyd.

The spots are running in paid and owned placements on digital and social channels, in-flight entertainment on Air France, in cinemas in U.S. and Europe, airports in New York City, Los Angeles, London, Paris and Nice, France and in out-of-home placements in New York, LA, Paris, Berlin, London, Hong Kong and Tokyo.

Credits

Date
Sep 11, 2018
Chief Brand Officer:
Hector Muelas
Head of Global Marketing:
Jenny Huang
Head of Marketing:
Christof Hildebrandt
Marketing Manager:
Gaelle Appelmans
Global Content & Creative Manager:
Yannis Henrion
Global Senior Copywriter:
Nicole Rodriguez Woods
Executive Creative Director:
Frank Hahn
Creative Director:
Sebastian Lyman
Creative Director:
Nikolaus Ronacher
Creative Director:
Paulo Martins
Executive Producer:
Stefan Bader
Producer:
Stefan Bader
Producer:
Agostino de Martino
Print Producer:
Davor Brkan
Production Assistant:
Svenja Handke
Account Director:
Tania Delamotte
Account Manager:
Julia Saumande
Strategist:
Anneliese Rapp
Art Director:
Mayara Schmidt
Art Director:
People
Post Production:
BWGTBLD
Director:
Dexter Navy
Director of Photography:
Stuart Winecoff
Editor:
Will Town
Executive Producer:
Philipp Ramhofer
Line Producer:
Emily McEvoy
Director:
Jared Knecht
Director of Photography:
Kristof Brandl
Editor:
Jacob Ipsen
Executive Producer:
Jakob Preischl
Line Producer:
Ivo van Riet
Line Producer:
Sebastian Cordes
Director:
Karim Huu Do
Director of Photography:
Nicolas Karakatsanis
Editor:
Chris Zimmermann
Executive Producer:
Jakob Preischl
Executive Producer:
Philipp Ramhofer
Line Producer:
Ivo van Riet
Production Company:
Iconoclast
Director:
Jonas Lindstroem
Director of Photography:
Rina Yang
Editor:
People
Role
Executive Producer:
Nils Schwemer
Line Producer:
Emily Rudge
Line Producer:
Jannis Birsner
Production Manager:
Leyli Khatebzadeh
Director:
I AM HERE
Director of Photography:
Paul Ozgur
Editor:
I AM HERE
Editor:
Michael Weicker
Executive Producer:
Nils Schwemer
Line Producer:
Emily Rudge
Line Producer:
Jannis Birsner
Production Manager:
Leyli Khatebzadeh
Photographer:
Brett Lloyd
Agent:
TOTAL WORLD
Retouch:
TOUCH DIGITAL
Post Production:
NHB
Editor:
Christian Zimmermann
Colorist:
Julien von Schultzendorff
VFX:
Nhat Quang Tran
VFX:
Tobias Horvath
VFX:
Norman Struwe
VFX:
Marvin Sprengel
VFX:
Tany Heider
VFX:
Andreas Petri
Producer:
Julia Christin Saure
Sound:
Wenke Kleine-Benne
Audio Producer:
Steffen Stark
Music:
Jacques Greene
Courtesy of:
LuckyMe

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Project Type