Tiger Woods Inspires Young Rory McIlroy to Greatness in Moving Nike Golf Ad

One Legend Leads to Another in Latest From W&K

Published On
Apr 06, 2015

Editor's Pick

It's a rare feat when an ad about golf gets you excited, much less drives you to genuine, heart-gripping tears, but this latest spot for Nike Golf from Wieden & Kennedy, Portland does just that. The two-minute film, "Ripple," chronicles the athletic aspirations of an Irish boy who worships Tiger Woods. His drive and determination are unyielding as he progresses from playing around with a toy putter in his living room, to hitting balls in his back yard and reaching amateur status. Throughout it all, he closely follows Woods' career, his eyes glued to the TV screen during every competition. That is, until one day, the young boy, now a man, turns out to be golf star Rory McIlroy and finally goes head on with Woods on the professional golf course.

The ad, directed by Steve Rogers of Biscuit Filmworks, has all the hallmarks of Nike and W&K's finest work -- from the triumphant soundtrack to the uplifting story and the nuanced direction. It's meant to show that extraordinary athletes continue to inspire new generations to greatness.


Apr 06, 2015
Brand :
Client :
Agency :
Wieden & Kennedy-Portland
Director :
Steve Rogers
Production Company :
Biscuit Filmworks
Creative Director :
Chris Groom
Creative Director :
Stuart Brown
Copywriter :
Brock Kirby
Art Director :
Derrick Ho
Producer :
Jeff Selis
Interactive Strategy :
Reid Schilperoort
Strategic Planning :
Andy Lindblade
Strategic Planning :
Brandon Thornton
Media/Comms Planning :
Alex Dobson
Media/Comms Planning :
Jocelyn Reist
Business Affairs :
Dusty Slowik
Project Management :
Nancy Rea
Executive Creative Directors :
Joe Staples
Executive Creative Directors :
Mark Fitzloff
Head of Production :
Ben Grylewicz
Director :
Steve Rogers
Executive Producer :
Holly Vega
Line Producer :
Vincent Landay
Director, Photography :
Nicholas Karakatsanis
Editorial Company :
Joint Editorial
Editor :
Peter Wiedensmith
Post Producer :
Leslie Carthy
Post Executive Producer :
Patty Brebner
Visual Effects Company :
The Mill
Visual Effects Supervisor :
Tim Davies
Visual Effects Producer :
Will Lemmon
Composer :
Ludovico Einaudi
Song :
Nuvole Bianche

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