Tiger Woods Inspires Young Rory McIlroy to Greatness in Moving Nike Golf Ad
One Legend Leads to Another in Latest From W&K
Editor's Pick
It's a rare feat when an ad about golf gets you excited, much less drives you to genuine, heart-gripping tears, but this latest spot for Nike Golf from Wieden & Kennedy, Portland does just that. The two-minute film, "Ripple," chronicles the athletic aspirations of an Irish boy who worships Tiger Woods. His drive and determination are unyielding as he progresses from playing around with a toy putter in his living room, to hitting balls in his back yard and reaching amateur status. Throughout it all, he closely follows Woods' career, his eyes glued to the TV screen during every competition. That is, until one day, the young boy, now a man, turns out to be golf star Rory McIlroy and finally goes head on with Woods on the professional golf course.
The ad, directed by Steve Rogers of Biscuit Filmworks, has all the hallmarks of Nike and W&K's finest work -- from the triumphant soundtrack to the uplifting story and the nuanced direction. It's meant to show that extraordinary athletes continue to inspire new generations to greatness.
Credits
- Date
- Apr 06, 2015
- Brand :
- Nike
- Client :
- Nike
- Agency :
- Wieden & Kennedy-Portland
- Director :
- Steve Rogers
- Production Company :
- Biscuit Filmworks
- Creative Director :
- Chris Groom
- Creative Director :
- Stuart Brown
- Copywriter :
- Brock Kirby
- Art Director :
- Derrick Ho
- Producer :
- Jeff Selis
- Interactive Strategy :
- Reid Schilperoort
- Strategic Planning :
- Andy Lindblade
- Strategic Planning :
- Brandon Thornton
- Media/Comms Planning :
- Alex Dobson
- Media/Comms Planning :
- Jocelyn Reist
- Business Affairs :
- Dusty Slowik
- Project Management :
- Nancy Rea
- Executive Creative Directors :
- Joe Staples
- Executive Creative Directors :
- Mark Fitzloff
- Head of Production :
- Ben Grylewicz
- Director :
- Steve Rogers
- Executive Producer :
- Holly Vega
- Line Producer :
- Vincent Landay
- Director, Photography :
- Nicholas Karakatsanis
- Editorial Company :
- Joint Editorial
- Editor :
- Peter Wiedensmith
- Post Producer :
- Leslie Carthy
- Post Executive Producer :
- Patty Brebner
- Visual Effects Company :
- The Mill
- Visual Effects Supervisor :
- Tim Davies
- Visual Effects Producer :
- Will Lemmon
- Composer :
- Ludovico Einaudi
- Song :
- Nuvole Bianche
Need a credit fix? Contact the Creativity Editors
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