Virgin Trains' Roadside Billboards Compare Length of Rail and Car Journeys in Real Time

Campaign Aims to Show That Rail Trumps Road

Published On
Sep 11, 2017

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Virgin Trains is reminding U.K. drivers how much quicker their journey might be by train via billboards that give real-time comparisons of car and rail times to destinations.

The campaign, via Anomaly and digital production company Grand Visual, uses geotargeted roadside media to compare travel times by car vs. train along popular routes between London, Birmingham, and Leeds. It's the first time the two data sources have appeared in the same campaign, and it's designed to show that a rail journey is nearly always faster.

The campaign is constantly updated throughout the day, and during periods of heavy road congestion, additional media will appear across digital 48 sheets at service stations along the routes.

Credits

Date
Sep 11, 2017
Agency:
Anomaly-London
Brand:
Virgin Trains
Client:
Virgin Trains
Digital Production Agency:
Grand Visual
Director, Marketing:
Danny Gonzalez
Director, Marketing:
Katie Knowles
Project Manager:
Liam Walker
Integrated Project Director:
Mich Bradfield
Digital Out of Home Production:
Grand Visual
Account Director:
Ben Privett
Producer:
Camila Engelbert
Production Director:
David Bowry
Digital Director:
Ric Albert
Technical Director:
Keira Kaine
Junior Full Stack:
Freddie Line
Digital Out of Home Delivery:
QDOT
Campaign Executive:
Fiona Dunham
Media Agency:
Manning Gottlieb OMD
Client Executive:
Callum Newbury
Client Account Manager:
Vicki Wheatland
Media Specialist:
Talon
Client Manager:
Oliver Sheridan

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Project Type