Sony Vaio : Rocket Project
Who wouldn't love science after this?
Published On
Mar 01, 2010
Editor's Pick
Students become rocket scientists in this integrated push for the Sony Vaio out of 180 L.A., The Rocket Project. The campaign aims to showcase the capabilities of the Sony VAIO laptop and the Intel chip and recruits eight high school students to help design, build and launch a high power rocket.
The students, armed with Vaio CW series laptops and an accelerated course in rocketry by Tom Atchison, Director of the Association of Rocket Mavericks, will launch a 25-foot projectile weighing over 500 pounds in April at Black Rock Desert in Nevada. Both the rocket and mission control will be powered by Vaio computers. The process will be followed online and in an upcoming documentary.
Credits
- Date
- Mar 02, 2010
- Client :
- Sony
- Brand :
- Sony Vaio
- Agency :
- 180 LA
- Executive Creative Director :
- William Gelner
- Creative Director :
- Amir Farhang
- Art Director :
- Ryan Pocket Fluet
- Art Director :
- Jungshih Wang
- Copywriter :
- Ben Barney
- Designer :
- Kevin Will Chen
- Head of Production :
- Peter Cline
- Managing Partner :
- Peter Cline
- Senior Producer :
- David Emery
- Digital Producer :
- Christopher Neff
- Production Company :
- @radical.media
- Director, Photography :
- Zoran Popovic
- Executive Producer :
- Frank Scherma
- Executive Producer :
- Justin Wilkes
- Head of Production :
- Bob Stein
- Producer :
- Andrew Fried
- Story Producer :
- Amy Korngiebel
- Casting Director :
- Aine Carey
- Editorial Company :
- Outpost Digital
- Editor :
- Ting Poo
- Executive Producer :
- Liz Frisell
- Assistant Editor :
- Chris Messina
- Music :
- Stock
- Creative Director :
- David Lai
- Creative Director :
- Hiro Niwa
- Associate Creative Director :
- Sung Hean
- Design Director :
- Eunice Oh
- Executive Producer :
- George Lee
- Senior Project Lead :
- Barry Chiang
- Technical Lead :
- Justin Blackwell
Need a credit fix? Contact the Creativity Editors
Project Type
