Sony Vaio : Rocket Project

Who wouldn't love science after this?

Published On
Mar 01, 2010

Editor's Pick

Students become rocket scientists in this integrated push for the Sony Vaio out of 180 L.A., The Rocket Project. The campaign aims to showcase the capabilities of the Sony VAIO laptop and the Intel chip and recruits eight high school students to help design, build and launch a high power rocket.

The students, armed with Vaio CW series laptops and an accelerated course in rocketry by Tom Atchison, Director of the Association of Rocket Mavericks, will launch a 25-foot projectile weighing over 500 pounds in April at Black Rock Desert in Nevada. Both the rocket and mission control will be powered by Vaio computers. The process will be followed online and in an upcoming documentary.


Mar 02, 2010
Client :
Brand :
Sony Vaio
Agency :
180-Los Angeles
Executive Creative Director :
William Gelner
Creative Director :
Amir Farhang
Art Director :
Ryan Pocket Fluet
Art Director :
Jungshih Wang
Copywriter :
Ben Barney
Designer :
Kevin Will Chen
Head of Production :
Peter Cline
Managing Partner :
Peter Cline
Senior Producer :
David Emery
Digital Producer :
Christopher Neff
Production Company :
Director, Photography :
Zoran Popovic
Executive Producer :
Frank Scherma
Executive Producer :
Justin Wilkes
Head of Production :
Bob Stein
Producer :
Andrew Fried
Story Producer :
Amy Korngiebel
Casting Director :
Aine Carey
Editorial Company :
Outpost Digital
Editor :
Ting Poo
Executive Producer :
Liz Frisell
Assistant Editor :
Chris Messina
Music :
Creative Director :
David Lai
Creative Director :
Hiro Niwa
Associate Creative Director :
Sung Hean
Design Director :
Eunice Oh
Executive Producer :
George Lee
Senior Project Lead :
Barry Chiang
Technical Lead :
Justin Blackwell

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Project Type