Reinventing the horse racing experience

/*--> */ /*--> */ Ascot Racecourse came to Dept with a unique challenge; they had a best-in-class venue with global brand recognition, but their digital presence was far behind where they wanted it to be. With years of legacy content, functionality and an overwhelming amount of information, our teams took on the challenge of completely reconstructing the Ascot online experience. This involved redefining Ascot’s digital brand positioning with the release of a new website. The platform captures the vibrancy and dynamism of the racecourse, whilst delivering website visitors with a clear guide to the venue etiquette. An exploratory online experience is achieved through sleek user-journeys, seamlessly integrating with Ascot’s back-of-house systems and infrastructure, whilst providing a stunning website experience. For more, visit /*--> */ /*--> */ https://www.deptagency.com/case/reinventing-the-horse-racing-experience/

Reinventing the horse racing experience

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