Under Armour Unleashes an Army of Tom Bradys During NFL Season Opener
Patriots Quarterback is the Sum of All His Training
Sep 10, 2015
Tonight during the 2015 NFL season opening game between the New England Patriots and the Pittsburgh Steelers, Under Armour unleashed an army of Tom Bradys in a new spot from the company's "Rule Yourself" campaign.
Created out of Droga5 and directed by Wally Pfister via Reset, the visually stunning ad depicts the Patriots quarterback in a grueling training session on the field -- only he's accompanied by what appears to be thousands of clones of himself, going through drill after drill after drill in unison. All throughout, a V.O. repeats, "Every single day." The point is, according to Under Armour, that great athletes are the sum of all their training.
The new spot follows a previous ad that depicted American Ballet Theatre Principal Dancer Misty Copeland, golf pro Jordan Spieth and NBA MVP Stephen Curry in similar fashion, rigorously practicing alongside their numerous doppelgangers.