Bacardi : The Rum of the Bat

History through parties.

Published On
Mar 13, 2012

Editor's Pick

Johannes Leonardo and Partizan unveil new short films for Bacardi Rum that celebrate the brand's 150th anniversary. A series of nicely produced 60-second films, directed by Partizan's AB/CD/CD, tell the brands story through history lessons -- but possibly the most fun history lessons we've ever seen.

Through live freeze-frames, historical moments like parties hosted for Americans in Cuba during the Prohibition era, the birth of Cuba Libre, and the end of the Spanish-American War are shown.


Mar 14, 2012
Brand :
Client :
Agency :
Johannes Leonardo
Production Company :
Production Company :
Co-Founder/Executive Creative Director :
Leo Premutico
Co-Founder/Executive Creative Director :
Jan Jacobs
Creative Director :
Aaron Phua
Creative Director :
Luca Grelli
Creative Director :
Ferdinando Verderi
Art Director :
Sarah Kraus
Copywriter :
Rebecca Ullman
Producer :
Sarah Grey
Director :
Chief Executive Offier/Executive Producer :
Sheila Stepanek
Head of Production :
Lori Stonebraker
Producer :
Bridget Blake-Wilson
Post Company :
Cosmo Street
Executive Producer :
Maura Woodward
Editor :
Ken Rosenberg
Post Production Supervisor :
Jennifer Parikh
Colorist :
Damien Van Der Cruyssen
Composer :
Adam Crystal
Composer :
Jackie Royce/Traction Management

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Project Type