Bacardi : The Rum of the Bat

History through parties.

Published On

Mar 13, 2012

Editor's Pick

Johannes Leonardo and Partizan unveil new short films for Bacardi Rum that celebrate the brand's 150th anniversary. A series of nicely produced 60-second films, directed by Partizan's AB/CD/CD, tell the brands story through history lessons -- but possibly the most fun history lessons we've ever seen.

Through live freeze-frames, historical moments like parties hosted for Americans in Cuba during the Prohibition era, the birth of Cuba Libre, and the end of the Spanish-American War are shown.

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Credits

Date: Mar 14, 2012

Brand :: Bacardi

Client :: Bacardi

Agency :: Johannes Leonardo

Production Company :: Partizan

Production Company :: Partizan

Co-Founder/Executive Creative Director :: Leo Premutico

Co-Founder/Executive Creative Director :: Jan Jacobs

Creative Director :: Aaron Phua

Creative Director :: Luca Grelli

Creative Director :: Ferdinando Verderi

Art Director :: Sarah Kraus

Copywriter :: Rebecca Ullman

Producer :: Sarah Grey

Director :: AB/CD/CD

Chief Executive Offier/Executive Producer :: Sheila Stepanek

Head of Production :: Lori Stonebraker

Producer :: Bridget Blake-Wilson

Post Company :: Cosmo Street

Executive Producer :: Maura Woodward

Editor :: Ken Rosenberg

Post Production Supervisor :: Jennifer Parikh

Colorist :: Damien Van Der Cruyssen

Composer :: Adam Crystal

Composer :: Jackie Royce/Traction Management

Need a credit fix? Contact the Creativity Editors

Project Type

Web Film