Ryan Reynolds debuted a 'Home School' edition of Aviation Gin and it is ginormous
The actor 'rebrands' the spirit's 1.75 liter bottle
Ryan Reynold’s Aviation Gin recently sold to Diageo, but the brand remains as quick as ever in responding to big cultural moments (like Peloton Wife). Now, as the madness of virtual or hybrid education descends on families across the country, the actor re-emerges with the ultimate tool for parents: the “Home School Edition” of Aviation Gin.
In a video Reynolds dropped on social media today, he describes what makes the new offering unique: “It’s just like the classic, delicious Aviation Gin that you love, but—with more ounces.”
The "Home School Edition" contains 1.75 L of Aviation Gin. That bottle size has actually been available since January of this year, so the idea is a clever "rebranding" for the times.
“It can help with a variety of subjects,” Reynolds continues in the film. “Fourth grade geography, whatever the f*ck new math is, and revisiting your own, long-forgotten school traumas.”
It’s available for purchase at ReserveBar.com.
- Sep 24, 2020
- Client :
- Aviation Gin
- Agency :
- Maximum Effort
- Production Company :
- Escape Velocity Content
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