Sabra's new commercial for its Sabra Salsa is all based around the idea that singing to plants helps them grows better. So it got a bunch of farmers to sing to their tomatoes. Their choice of track, REO Speedwagon's "Keep on Lovin' You," is either really hard to sing or these guys are totally tone deaf. Still, it makes for a diverting spot. It was created by StrawberryFrog New York and directed by Nick Kelly at Sweet Shop.