Giant Emojis Get It On in MTV's 'Safe Sext' Campaign for World Aids Day
MTV Also Partnered With Snaps for Condom Emoji Keyboard
Dec 01, 2015
Giant emojis get it on in a fun, risque PSA for MTV's Staying Alive Foundation, launched today for World Aids Day. The film, by Y&R New York, features actors wearing costumes of some common sexting emoji pairs -- banana and donut, eggplant and peach, pointer finger and OK sign -- start making out, and are then joined in bed by a wrapped condom. The tagline is: "Make foreplay a threesome. Add a condom."
The aim of the campaign is to getteens talking about condoms when sexting. Together with emoji keyboard maker Snaps, MTV and Y&R also created a customized "condom emoji keyboard" (in the absence of a condom emoji, which has yet to be created). The keyboard features condoms in all designs.
The PSA was directed by Oscar-winning film editor Angus Wall and produced by his Elastic/Pecubu Productions, with the life-sized emoji costumes created by Casey Storm, costume designer for "Where the Wild Things Are." (We're told by an insider that the actors playing the emojis were mostly dancers; and the woman playing the donut was a circus performer who had to keep her body contorted in oblique crunches for the entire shoot.)